Walmart: LIVE at home for the holidays
Posted: Tue Jan 21, 2025 3:44 am
The play: The #FourTheSeason campaign is a masterclass burma business email list in leveraging the holidays to shift consumer behavior around what constitutes gifting while simultaneously driving PR for their expansions. The brand taps into our seasonal emotions, including nostalgia, burnout and the need for escapism. Consider how your offerings intertwine with the festive season and the emotional relationship consumers have to it.
Walmart needs no introduction. The multinational retail corporation is famous for its hypermarkets, discount department stores and grocery stores. It’s no surprise the brand is already leading the holiday marketing charge on social.
Walmart’s Facebook Live series recently got a Halloween twist. The content features celebrities, influencers and creators demonstrating how to use their favorite Walmart products. Recent episodes of the show feature Halloween-inspired items, like ghostly treats and witchy hair dye, all set in the host’s home (which has been decked out for Halloween). The live events remind us of our favorite daytime TV programs, and earn impressive real-time engagement.
A Walmart Facebook Live event with actress and creator Ashley Greene decked out in Halloween decor
A Walmart Facebook Live creator event about getting ready for the autumn holidays
Even at the time of this article’s publishing in October, Walmart is already being recognized for its holiday shopping deals by major news outlets. We look forward to continuing to see how their holiday momentum builds in the coming weeks and tuning in for winter holiday episodes of their live series.
The play: It seems everyone in the social industry is talking about “serialized, ownable” content, but it’s not always clear how to deliver it. Walmart’s live content is the perfect example of how to execute a recurring, must-see-TV series that feels authentic, even when adapted for seasonal marketing or trends.
Walmart needs no introduction. The multinational retail corporation is famous for its hypermarkets, discount department stores and grocery stores. It’s no surprise the brand is already leading the holiday marketing charge on social.
Walmart’s Facebook Live series recently got a Halloween twist. The content features celebrities, influencers and creators demonstrating how to use their favorite Walmart products. Recent episodes of the show feature Halloween-inspired items, like ghostly treats and witchy hair dye, all set in the host’s home (which has been decked out for Halloween). The live events remind us of our favorite daytime TV programs, and earn impressive real-time engagement.
A Walmart Facebook Live event with actress and creator Ashley Greene decked out in Halloween decor
A Walmart Facebook Live creator event about getting ready for the autumn holidays
Even at the time of this article’s publishing in October, Walmart is already being recognized for its holiday shopping deals by major news outlets. We look forward to continuing to see how their holiday momentum builds in the coming weeks and tuning in for winter holiday episodes of their live series.
The play: It seems everyone in the social industry is talking about “serialized, ownable” content, but it’s not always clear how to deliver it. Walmart’s live content is the perfect example of how to execute a recurring, must-see-TV series that feels authentic, even when adapted for seasonal marketing or trends.