How do you choose which tree planting projects to support?
Posted: Tue Jan 21, 2025 3:48 am
We are the link between tree planting projects and companies. We have over 141 active projects around the world, all of which have gone through a huge onboarding process that takes a minimum of three months. 99% of them are NGOs and we act as a certification, or a guarantee that the project is real. We have a special contract with them. That is the first part, and then our job is to get funding for the project to actually plant trees. So we certify the project, and we also help them to be sure that the money they receive is legitimate and there is no interference between the project and the companies.
How important is it for companies and individuals to be able to choose the projects they support, rather than simply donating a lump sum?
Our whole DNA is to be very transparent by providing the truth and detailed data. On our platform, you can choose the project, the species and the volume you want to plant. For each project, there is a lot of information: where the site is, when is the best time to plant, which species is most suitable and the benefits of the project. Because it is not just about giving money to plant trees. Each NGO has what we call key elements, which can be environmental, social and economic. We have some projects in Africa, for example, where we focus on gender equality and which give jobs to women who need it to be more independent. So you will be part of it. Even if you start by planting just one tree that costs 0.50 euros, from the moment you plant the tree you will start receiving weekly or biweekly content and information directly from the project. So the goal of your tree planting could be gender equality, the fight against poverty or wildlife conservation. There are many elements around each project that help people choose based on what they want to achieve, whether it's fighting climate change or helping a community in other ways .
We actually have over 500 projects asking to join our platform, but it takes time because we have to analyze everything to be sure and certify that the project and the money will actually be used for what they say they are going to do.
What role does the social aspect – liking, commenting, sharing projects – play on the Tree-Nation platform?
We actually have new features coming around that. But the first thing to know is that when you donate a tree, you leave a comment. For every tree you plant, there is a comment section. You gift a tree to your family or friends with a comment, and the person receiving the tree can comment directly. They usually say “thank you” because it’s so nice to receive a tree. People love it. cmo email lists Our platform is the first social network that is not based on selfies or taking pictures, but on planting trees . Businesses love it because they can interact directly with their customers. They can talk to their customers in a different way than they do on other social networks. The digital tree becomes much more real because even though the real tree is far away and you can’t touch it, you can like, comment, and share on the digital tree. It becomes addictive, which is what we want. We want planting trees to be addictive.
What's next in Tree-Nation's development? Is the goal of 1tn trees by 2050 realistic?
We believe we are on the right track. The key is execution. We have 12,000 registered companies and just over half a million citizens. We are going at 150% per year and the team is growing at 50%. Gamification is our secret weapon and we are constantly developing more new services. Why gamification? Because if people play, they are happy to plant trees. The fight against climate change does not have to be wrapped up in disasters and bad things, we prefer to do it in a better way. Make it fun to save the planet so that people keep repeating the plan. And it's easy. Just one click to create a free account and start planting trees.
How important is it for companies and individuals to be able to choose the projects they support, rather than simply donating a lump sum?
Our whole DNA is to be very transparent by providing the truth and detailed data. On our platform, you can choose the project, the species and the volume you want to plant. For each project, there is a lot of information: where the site is, when is the best time to plant, which species is most suitable and the benefits of the project. Because it is not just about giving money to plant trees. Each NGO has what we call key elements, which can be environmental, social and economic. We have some projects in Africa, for example, where we focus on gender equality and which give jobs to women who need it to be more independent. So you will be part of it. Even if you start by planting just one tree that costs 0.50 euros, from the moment you plant the tree you will start receiving weekly or biweekly content and information directly from the project. So the goal of your tree planting could be gender equality, the fight against poverty or wildlife conservation. There are many elements around each project that help people choose based on what they want to achieve, whether it's fighting climate change or helping a community in other ways .
We actually have over 500 projects asking to join our platform, but it takes time because we have to analyze everything to be sure and certify that the project and the money will actually be used for what they say they are going to do.
What role does the social aspect – liking, commenting, sharing projects – play on the Tree-Nation platform?
We actually have new features coming around that. But the first thing to know is that when you donate a tree, you leave a comment. For every tree you plant, there is a comment section. You gift a tree to your family or friends with a comment, and the person receiving the tree can comment directly. They usually say “thank you” because it’s so nice to receive a tree. People love it. cmo email lists Our platform is the first social network that is not based on selfies or taking pictures, but on planting trees . Businesses love it because they can interact directly with their customers. They can talk to their customers in a different way than they do on other social networks. The digital tree becomes much more real because even though the real tree is far away and you can’t touch it, you can like, comment, and share on the digital tree. It becomes addictive, which is what we want. We want planting trees to be addictive.
What's next in Tree-Nation's development? Is the goal of 1tn trees by 2050 realistic?
We believe we are on the right track. The key is execution. We have 12,000 registered companies and just over half a million citizens. We are going at 150% per year and the team is growing at 50%. Gamification is our secret weapon and we are constantly developing more new services. Why gamification? Because if people play, they are happy to plant trees. The fight against climate change does not have to be wrapped up in disasters and bad things, we prefer to do it in a better way. Make it fun to save the planet so that people keep repeating the plan. And it's easy. Just one click to create a free account and start planting trees.