How to collect a database for an email newsletter?
Posted: Sat Dec 21, 2024 4:39 am
Has your company just started its activity and does not have a developed client base yet? Or you already have experience working with clients, but you have never done E-mail marketing and suddenly came to this wise decision, then you are faced with an important question - how to collect a base for E-mail mailing?
Aksi Marsovich
Intergalactic expert
Has your company just started its activity and does not have a updated 2024 mobile phone number data developed client base yet? Or you already have experience working with clients, but you have never done E-mail marketing and suddenly came to this wise decision, then you are faced with an important question - how to collect a base for E-mail mailing?
What not to do
The most important rule in this matter is never buy a mailing list . Why? Because these are not your clients, these are people who are 99% not interested in your product. Mailing to a purchased database is violence against the reader. It will only cause rejection and negativity towards your company, mistrust, since the readers did not give their consent to send letters. This is the difference between SPAM and e-mail mailing - in the first case, the mailing goes to everyone without prior consent, and in the second case, a person voluntarily leaves their email address. You cannot count on a good reputation for your company if you send a mailing to a purchased database - most likely, you will immediately be added to SPAM or blacklisted. When buying an unknown contact database, there is no certainty that all the addresses in it are valid. That is, you can make a mailing, but some letters will not be delivered due to inactive or non-existent addresses. In this case, you will have low conversion and no sales. Do you need it? Of course not! Therefore, we present to your attention real honest methods of collecting e-mail addresses for mailing.
Methods of collecting email addresses
A contact base can be collected on the Internet through a website (or Landing Page), to which traffic is driven through contextual advertising, SEO optimization, banner advertising and other types of online promotion, through SMM, through various creative methods (videos, viral advertising, contests, etc.). Having visited the site, a person may not be ready to buy right now, so you need to try as much as possible to collect email addresses from everyone who visits the site through lead magnets. Contacts can also be collected by a sales manager when a client personally contacts the company. But this method is long and does not have the same coverage as lead magnets on the network. Let's look into this issue in more detail
Aksi Marsovich
Intergalactic expert
Has your company just started its activity and does not have a updated 2024 mobile phone number data developed client base yet? Or you already have experience working with clients, but you have never done E-mail marketing and suddenly came to this wise decision, then you are faced with an important question - how to collect a base for E-mail mailing?
What not to do
The most important rule in this matter is never buy a mailing list . Why? Because these are not your clients, these are people who are 99% not interested in your product. Mailing to a purchased database is violence against the reader. It will only cause rejection and negativity towards your company, mistrust, since the readers did not give their consent to send letters. This is the difference between SPAM and e-mail mailing - in the first case, the mailing goes to everyone without prior consent, and in the second case, a person voluntarily leaves their email address. You cannot count on a good reputation for your company if you send a mailing to a purchased database - most likely, you will immediately be added to SPAM or blacklisted. When buying an unknown contact database, there is no certainty that all the addresses in it are valid. That is, you can make a mailing, but some letters will not be delivered due to inactive or non-existent addresses. In this case, you will have low conversion and no sales. Do you need it? Of course not! Therefore, we present to your attention real honest methods of collecting e-mail addresses for mailing.
Methods of collecting email addresses
A contact base can be collected on the Internet through a website (or Landing Page), to which traffic is driven through contextual advertising, SEO optimization, banner advertising and other types of online promotion, through SMM, through various creative methods (videos, viral advertising, contests, etc.). Having visited the site, a person may not be ready to buy right now, so you need to try as much as possible to collect email addresses from everyone who visits the site through lead magnets. Contacts can also be collected by a sales manager when a client personally contacts the company. But this method is long and does not have the same coverage as lead magnets on the network. Let's look into this issue in more detail