The influence of the Internet and social networks in the 4 stages of inbound marketing
Posted: Sun Dec 22, 2024 6:39 am
The 4 stages of inbound marketing: attract, convert, close and delight
Attract, Convert, Close, and Delight (ACCD) are the four stages of the inbound marketing methodology Like any theory that hopes to be put into practice, inbound marketing has classified these four stages, asvital elements that must be considered from start to finish within an inbound process.Each one complements the other like a puzzle piece and leverages the profitability generated today by the use of web platforms to project a company.
What is the goal of these 4 stages of inbound marketing?
The inbound marketing methodology consists of a series of steps (ACCD) that companies carry out to get buyers via the Internet. There are many platforms that allow having a presence on the Internet, such as blogs, social networks, web pages, virtual stores, among others, which are used by organizations to convert visitors to their platforms into sales opportunities.
Making use of the internet and new technologies,The key to the inbound methodology is to act as a user manual that can be adapted to the needs of any business model.In itself, it provides tools to intervene strategically in each of the stages of the buyer's journey.
Next, we will define the stages of inbound marketing and which digital tools are involved in each of them. We will explain which are the important activities that you should carry out from the first to the last phase of the methodology.
inbound-marketing-methodology-attract-convert-close-delight
Attract
“Attract” represents the first stage of inbound marketing, because it is the one in which you seek to capture the attention of online buyers, to convert them into visitors to a website, social network or blog.In the attraction phase, content is king. You need to think about what type of information catches the attention of your target audience and what formats are most suitable for disseminating it.
Blogs, social networks and search engines, as the image indicates and as has been stated throughout this article, are important platforms for attracting the ideal audience. Especially because they allow inbound marketing to be carried out naturally, in the sense that customers come to you voluntarily.
Search engines like Google are key access points, acting as intermediaries between readers and content. People use these web search engines to acquire particular knowledge.Keywords are important to centralize your content into phrases that your prospects can use to search for information.
Keywords facilitate the search process and allow Internet users to access content more directly. For example, if a person wants to search for What are the best travel agencies in Madrid – Spain? the first results that the search engine will give them will be related to content that contains the keyword: travel agencies in Madrid – Spain. Another important piece of information that a good keyword analysis gives us is knowing which are the most common words or phrases used by people to perform a specific search. This will allow us to enrich our content based on these terms and improve our presence in search results (SEO).
Convert
“Converting” is the second phase of inbound marketing and its main objective is to transform those visitors and content readers into sales opportunities or “leads.” That is, to bring them closer to the closing process, which culminates in a successful purchase.
At the conversion stage, data collection is vital.Once your potential clients are interested in your content, you should include platforms that allow you to obtain more specific data from them. Forms are an excellent tool to receive information from your visitors. What are their names? How old are they? What are their email addresses? Try to leave blank boxes where people can answer these questions with their data.
Why is this extremely important at the conversion stage?When people decide to provide their data to companies, these data begin to be considered sales opportunities or “leads.”That is, they go from being just visitors to becoming potential customers.
People filling out your forms is a great indicator that they are interested in learning more about your value propositions and are ready to receive information about your products and/or services.
But how do you connect a blog post to a form and, in turn, to a product offer? Call to actions (CTA) are buttons found throughout blog posts or social networks, which, when clicked, direct traffic from these platforms to purchase or download pages. These pages are called “landing pages” because they represent that final conversion point.
Therefore,Your CTAs should be contextual, clear, concise, and stand out throughout your post.They must contain a message that does not exceed eight words and involves a verb at the beginning such as: Download this free digital marketing ebook.
Close
“Closing” is the penultimate stage of inbound marketing. It is the stage in which you seek to have a 1:1 relationship with customers to solve and clarify more personal needs. The goal is to transform sales opportunities (leads) into successful purchases (customers).
At the closing stage, customer service is of great importance.In this phase, you need to successfully complete a purchase, using emails and phone calls to generate a much more direct relationship with potential customers.
You need to let people know that they can count on your team if they need to clarify any doubts regarding their purchase. Do prior research on your prospects before communicating directly with them, generating friendly and personalized language.
People should feel confident talking to your team and comfortable with the care they are receiving.This will ultimately motivate their purchasing decision because it unites the three qualities you are offering: educational content + good promotions and offers + quality customer service.
Delight
“Delight” is the fourth and final stage of the inbound marketing methodology. It is about turning customers into promoters of the products and services that the company provides. That is whyDelighting buyers should be a primary task when satisfying their needs.( read a satisfied customer is the best advertising for your company )
For companies, attracting new customers is 6 or 7 times more expensive than keeping philippines telegram existing customers. In this sense, it generates offers, events, meetings and much more personalized material for them.Make them feel special, make them part of your community of followers and establish a long-term relationship with them.Show how important it is for you and your team that they continue to buy and decide on the future of the company. Give them the power to become promoters of your brand and ultimately, consolidate loyal buyers.
Blogs, together with social networks and emails, are the main fuel for this new methodology, as they allow companies to have the appropriate interaction with their customers. The influence of these web platforms in each of the steps (ACCD) grows day by day.
Statistics reveal how much this growth has been: The global population has 7.4 billion inhabitants. In contrast, 3.17 billion people are Internet users. Of that number, 2.3 billion users use social networks. These have 5.54 accounts and/or profiles on average. In this sense, the influence of social networks and, in turn, of the Internet in today's communities, is enormous.
The inbound marketing methodology, taking these figures into account, builds strategies to identify which content is most attractive to promote through these platforms.The trick is knowing how to make the most of the power to solve buyers' needs by providing immediate content that directs the buyer to other informational proposals of interest.
Each of these stages leverages the use of smartphones, laptops, and tablets as preferred communication tools. And why is it a good time to attract, convert, close, and delight? Because currently, 4.8 billion people have smartphones, which allows them to more easily access the Internet and the content provided by companies.
It is well known that these platforms impact our daily lives and represent a powerful source of information, both textual and audiovisual. Social networks and blogs represent micro-spaces where we interact and exchange knowledge. The inbound marketing methodology leverages these web tools, because it recognizes the power they have to consolidate buyers.
Each of these stages of the inbound marketing methodology involves the use of multiple web tools that can guide buyers to have a much closer relationship with companies. Attracting, converting, closing and delighting are vital actions to generate short- and long-term buyers.
Attract, Convert, Close, and Delight (ACCD) are the four stages of the inbound marketing methodology Like any theory that hopes to be put into practice, inbound marketing has classified these four stages, asvital elements that must be considered from start to finish within an inbound process.Each one complements the other like a puzzle piece and leverages the profitability generated today by the use of web platforms to project a company.
What is the goal of these 4 stages of inbound marketing?
The inbound marketing methodology consists of a series of steps (ACCD) that companies carry out to get buyers via the Internet. There are many platforms that allow having a presence on the Internet, such as blogs, social networks, web pages, virtual stores, among others, which are used by organizations to convert visitors to their platforms into sales opportunities.
Making use of the internet and new technologies,The key to the inbound methodology is to act as a user manual that can be adapted to the needs of any business model.In itself, it provides tools to intervene strategically in each of the stages of the buyer's journey.
Next, we will define the stages of inbound marketing and which digital tools are involved in each of them. We will explain which are the important activities that you should carry out from the first to the last phase of the methodology.
inbound-marketing-methodology-attract-convert-close-delight
Attract
“Attract” represents the first stage of inbound marketing, because it is the one in which you seek to capture the attention of online buyers, to convert them into visitors to a website, social network or blog.In the attraction phase, content is king. You need to think about what type of information catches the attention of your target audience and what formats are most suitable for disseminating it.
Blogs, social networks and search engines, as the image indicates and as has been stated throughout this article, are important platforms for attracting the ideal audience. Especially because they allow inbound marketing to be carried out naturally, in the sense that customers come to you voluntarily.
Search engines like Google are key access points, acting as intermediaries between readers and content. People use these web search engines to acquire particular knowledge.Keywords are important to centralize your content into phrases that your prospects can use to search for information.
Keywords facilitate the search process and allow Internet users to access content more directly. For example, if a person wants to search for What are the best travel agencies in Madrid – Spain? the first results that the search engine will give them will be related to content that contains the keyword: travel agencies in Madrid – Spain. Another important piece of information that a good keyword analysis gives us is knowing which are the most common words or phrases used by people to perform a specific search. This will allow us to enrich our content based on these terms and improve our presence in search results (SEO).
Convert
“Converting” is the second phase of inbound marketing and its main objective is to transform those visitors and content readers into sales opportunities or “leads.” That is, to bring them closer to the closing process, which culminates in a successful purchase.
At the conversion stage, data collection is vital.Once your potential clients are interested in your content, you should include platforms that allow you to obtain more specific data from them. Forms are an excellent tool to receive information from your visitors. What are their names? How old are they? What are their email addresses? Try to leave blank boxes where people can answer these questions with their data.
Why is this extremely important at the conversion stage?When people decide to provide their data to companies, these data begin to be considered sales opportunities or “leads.”That is, they go from being just visitors to becoming potential customers.
People filling out your forms is a great indicator that they are interested in learning more about your value propositions and are ready to receive information about your products and/or services.
But how do you connect a blog post to a form and, in turn, to a product offer? Call to actions (CTA) are buttons found throughout blog posts or social networks, which, when clicked, direct traffic from these platforms to purchase or download pages. These pages are called “landing pages” because they represent that final conversion point.
Therefore,Your CTAs should be contextual, clear, concise, and stand out throughout your post.They must contain a message that does not exceed eight words and involves a verb at the beginning such as: Download this free digital marketing ebook.
Close
“Closing” is the penultimate stage of inbound marketing. It is the stage in which you seek to have a 1:1 relationship with customers to solve and clarify more personal needs. The goal is to transform sales opportunities (leads) into successful purchases (customers).
At the closing stage, customer service is of great importance.In this phase, you need to successfully complete a purchase, using emails and phone calls to generate a much more direct relationship with potential customers.
You need to let people know that they can count on your team if they need to clarify any doubts regarding their purchase. Do prior research on your prospects before communicating directly with them, generating friendly and personalized language.
People should feel confident talking to your team and comfortable with the care they are receiving.This will ultimately motivate their purchasing decision because it unites the three qualities you are offering: educational content + good promotions and offers + quality customer service.
Delight
“Delight” is the fourth and final stage of the inbound marketing methodology. It is about turning customers into promoters of the products and services that the company provides. That is whyDelighting buyers should be a primary task when satisfying their needs.( read a satisfied customer is the best advertising for your company )
For companies, attracting new customers is 6 or 7 times more expensive than keeping philippines telegram existing customers. In this sense, it generates offers, events, meetings and much more personalized material for them.Make them feel special, make them part of your community of followers and establish a long-term relationship with them.Show how important it is for you and your team that they continue to buy and decide on the future of the company. Give them the power to become promoters of your brand and ultimately, consolidate loyal buyers.
Blogs, together with social networks and emails, are the main fuel for this new methodology, as they allow companies to have the appropriate interaction with their customers. The influence of these web platforms in each of the steps (ACCD) grows day by day.
Statistics reveal how much this growth has been: The global population has 7.4 billion inhabitants. In contrast, 3.17 billion people are Internet users. Of that number, 2.3 billion users use social networks. These have 5.54 accounts and/or profiles on average. In this sense, the influence of social networks and, in turn, of the Internet in today's communities, is enormous.
The inbound marketing methodology, taking these figures into account, builds strategies to identify which content is most attractive to promote through these platforms.The trick is knowing how to make the most of the power to solve buyers' needs by providing immediate content that directs the buyer to other informational proposals of interest.
Each of these stages leverages the use of smartphones, laptops, and tablets as preferred communication tools. And why is it a good time to attract, convert, close, and delight? Because currently, 4.8 billion people have smartphones, which allows them to more easily access the Internet and the content provided by companies.
It is well known that these platforms impact our daily lives and represent a powerful source of information, both textual and audiovisual. Social networks and blogs represent micro-spaces where we interact and exchange knowledge. The inbound marketing methodology leverages these web tools, because it recognizes the power they have to consolidate buyers.
Each of these stages of the inbound marketing methodology involves the use of multiple web tools that can guide buyers to have a much closer relationship with companies. Attracting, converting, closing and delighting are vital actions to generate short- and long-term buyers.