Types of keywords: how to work keywords into your sales funnel
Posted: Sat Dec 21, 2024 4:40 am
Entrepreneur's diary day 1: I start my keyword research. I'm very excited.
Entrepreneur's diary day 2: I already have the keywords, now it's time to write posts as if there were no tomorrow.
Entrepreneur's Diary, day 25: Things are not going as I expected, I can't position myself and I don't have any more sales...
Logbook day 40: This isn't working!
There's nothing more frustrating job seekers data than typing away at your keyboard and seeing your Analytics flatter than an ironing board, right?
The reality is that content marketing is a medium/long-term strategy (when it comes to positioning on Google) , and you have to be clear about that.
However, there is something else that is important to keep in mind if you want your content to attract customers (and not just visitors).
Understand the different types of keywords that exist.
Know how these affect your sales funnel.
Because not all keywords are the same and you need to understand how they work in order to implement them into your overall funnel strategy.
Ready to find out how? Let's get started.
What types of keywords exist and why is this important?
Before we roll up our sleeves and dive into the types of keywords that exist, let's start with a basic definition:
A keyword is the text that a user enters into Google to search for specific information.
When you hit “search,” Google strives to offer you the best content in relation to each keyword (that’s why it uses its famous algorithm, to filter and determine whether a content is quality or not).
In this process (and to fine-tune its response as much as possible), the search engine takes into account the user's search intent (the type and quality of information that the user expects to find when entering a keyword. If you don't know what this is, read this post ).
This concept is very important when it comes to positioning, because depending on the type of keywords the user uses, you will have to attack the content in one way or another.
Entrepreneur's diary day 2: I already have the keywords, now it's time to write posts as if there were no tomorrow.
Entrepreneur's Diary, day 25: Things are not going as I expected, I can't position myself and I don't have any more sales...
Logbook day 40: This isn't working!
There's nothing more frustrating job seekers data than typing away at your keyboard and seeing your Analytics flatter than an ironing board, right?
The reality is that content marketing is a medium/long-term strategy (when it comes to positioning on Google) , and you have to be clear about that.
However, there is something else that is important to keep in mind if you want your content to attract customers (and not just visitors).
Understand the different types of keywords that exist.
Know how these affect your sales funnel.
Because not all keywords are the same and you need to understand how they work in order to implement them into your overall funnel strategy.
Ready to find out how? Let's get started.
What types of keywords exist and why is this important?
Before we roll up our sleeves and dive into the types of keywords that exist, let's start with a basic definition:
A keyword is the text that a user enters into Google to search for specific information.
When you hit “search,” Google strives to offer you the best content in relation to each keyword (that’s why it uses its famous algorithm, to filter and determine whether a content is quality or not).
In this process (and to fine-tune its response as much as possible), the search engine takes into account the user's search intent (the type and quality of information that the user expects to find when entering a keyword. If you don't know what this is, read this post ).
This concept is very important when it comes to positioning, because depending on the type of keywords the user uses, you will have to attack the content in one way or another.