But what exactly is web analytics? What are its functions and benefits? Where can you hire these services? What tools are used to perform data analysis on websites?
Throughout this article, we at Bloo Media answer these questions.
Keep reading and discover all philippine phone number search the details you didn't know about web analytics!
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What is web analytics?
Web analytics is the digital marketing discipline that is responsible for extracting and studying all the information related to the evolution of a project (blog, ecommerce, service page, online magazine or newspaper).
Experts agree that web analytics is one of the main keys to the success of an online project thanks to everything it allows us to do (functions) and all the benefits it brings us.
We will tell you in detail about the functions and benefits below:
Functions
Take advantage of all the features of web analytics! They can help you to take off your web business, even improve it. Some of the most relevant features are the following:
Implement measurement models to improve flexibility in data management.
Find out the click trail to understand which pages users navigate through and gain more insight into their behavior.
A/B testing, which allows us to establish a starting point to optimize and improve conversions.
Analyze results with the goal of increasing traffic, leads, and reducing bounce rate, among other things.
Generate reports to draw conclusions and make necessary changes.