Below we reflect a little more on this aspect
Posted: Sat Dec 21, 2024 4:40 am
Therefore, I call this necessary process of permanent readjustment of B2B Brands to the changes and needs of their audiences B2B Rebranding.
BRANDING IN B2B OR INDUSTRIAL ENVIRONMENTS
The idea of Branding in B2B or even that of B2B Marketing Strategy israel telephone directory or Industrial Marketing Strategy does not end after the first sale.
B2Bs are highly trained and informed professionals who have to make high-risk decisions, so they need B2B Branding much more than seductive messages, they also need a coherent value proposition adapted to problems, evidence, consistency and credibility.
We are talking about professionals who talk to each other and who seek relationships of trust (also with brands) to make the relationship profitable with the experience economy. This implies that their levels of trust in the supplier company must be increasing so that a meaning or B2B Brand is generated that pushes to grow this joint business.
BRANDING IN B2B OR INDUSTRIAL ENVIRONMENTS
The idea of Branding in B2B or even that of B2B Marketing Strategy israel telephone directory or Industrial Marketing Strategy does not end after the first sale.
B2Bs are highly trained and informed professionals who have to make high-risk decisions, so they need B2B Branding much more than seductive messages, they also need a coherent value proposition adapted to problems, evidence, consistency and credibility.
We are talking about professionals who talk to each other and who seek relationships of trust (also with brands) to make the relationship profitable with the experience economy. This implies that their levels of trust in the supplier company must be increasing so that a meaning or B2B Brand is generated that pushes to grow this joint business.