Within a comprehensive marketing plan, which aims to achieve good results, positioning on search engines is one of those activities that can never be overlooked. We have talked about it extensively in recent weeks, for example here .
SEO is an activity that every company should face by keeping a constant update. Among the SEO (Search Engine Optimization) news that await specialists this year we have identified some suggestions.
Google assigns a value to each site based on the quality of its content: the Crawl Budget is a real “nest egg” that Googlebot has available to scan the pages of the website. It is with Search Console that it is possible to understand the usa email list quantity of files, pages and images that are downloaded and scanned every day by the king of search engines. If this indicator increases, the resources allocated to understanding the site in question increase proportionally. It is therefore advisable to maintain a high quality of content with constant updates of the most relevant pages and try to increase the number of authoritative external resources that contain links to the site itself.
those sites that focus on invasive ads and therefore "damaging" for the mobile User Experience. It cannot even be called an unexpected approach, since Big G, as it rarely does, had reported the upcoming update with a good 5 months in advance.
Images are increasingly establishing themselves as quantitatively dominant content . But how much is Google (and other search engines) able to understand about the images on a website? The topic emerged in one of the Office Hours on Google Hangouts: current progress in image recognition does not mean that SEO specialists can exempt themselves from some well-known best practices, such as indicating file names, alt attributes, links, title tags, captions, etc.
Google assigns positioning penalties for
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