In this article, find out what industrial marketing is , what its advantages are, and how it differs from consumer marketing, among other things.
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What is industrial marketing?
Industrial marketing is related to the taiwan email list B2B ( Business to Business ) market, that is, it is focused on companies that have other companies as clients . As its name indicates, its objective is purely industrial: to sell a product to another company that will use it in its process for the production of other products or services, or to resell said product.
This is the main difference with consumer marketing or B2C (Business to Consumer) . However, the fundamental principles of marketing apply to both equally, although it is true that the industrial market has some particularities that are very focused on the relationship with customers , which makes some marketing actions different from consumer marketing. That is to say, in industrial marketing, the strategy is very oriented towards advising buyers and whose process does not end only with the sale, but also by offering after-sales services and trying to build customer loyalty .
Below, we will discuss in more detail the differences between this type of marketing and consumer marketing.
Differences between industrial marketing and consumer marketing
In the book Industrial Marketing, by Mikel Mesonero and Juan Carlos Alcaide, the authors list the main differences that exist between industrial marketing and consumer marketing:
The number of available buyers is much smaller.
A small number of buyers concentrate the majority of purchases in the sector.