Tools to capture leads
1. Google Ads
Already a classic in lead generation, on Google's click-through advertising platform you can create campaigns so that your ads appear in search results, on websites relevant to your business and your prospects, as well as on YouTube, using text, images or videos.
3. LinkedIn Sales Navigator
Sales Navigator has become an essential tool for B2B lead generation. It allows you to search for profiles and companies using filters or keywords in an advanced way, track updates and interactions, and get suggestions for new leads based on your preferences and the leads you are already tracking.
4. Instagram Ads
Although it may seem hard to believe, Instagram ads can be a very effective tool for capturing leads due to the reach and appeal of this network. You can create image or video ads to appear in your followers' feed or in stories to have even more reach, including a small form to obtain data.
5. Sumo
With Sumo you can create everything from pop-up messages that redirect traffic to a specific landing page, offer content in exchange for filling out a form, inform about special promotions, and even place buttons so users can share your content on their social networks.
Tools to convert visitors into leads
6. Instapage
Instapage is a very easy-to-use landing page creation tool. Its drag & drop interface makes creating landing pages to capture leads a quick and intuitive process.
7. WordPress
Maintaining an updated blog with information of interest to your buyer personas is a simple and inexpensive way to convert visitors into leads. The platform where you host your blog will depend on how you create your website and its content management system, but one of the most well-known and used is WordPress.
8. Mailchimp
Encouraging subscription to a newsletter to receive valuable content vietnam mobile number periodically in exchange for their email is a good way to capture leads and keep your company's name in their minds. Platforms such as Mailchimp or SendinBlue are some of the ones we recommend.
Tools for qualifying leads
8. Hubspot
It is a comprehensive marketing management software that allows you to qualify opportunities by automatically assigning ratings with previously configured criteria tailored to interests or by predictive rating based on business history.
9. Infusionsoft
This marketing automation platform qualifies incoming leads according to a series of previously defined rules based on factors such as completed web forms, email openings and links clicked, and assigns a score to each lead.
10. Marketo
This is another well-known marketing management platform that has robust and automated lead scoring capabilities for personalized nurturing based on relevant campaigns based on each prospect’s behavior.