Website actions – purchases, registrations and other CTAs
Posted: Sun Dec 22, 2024 7:08 am
Here are some things that are generally identified by heatmaps that can affect your website conversion rates:When you run ads on Google, you can set up a free conversion tracking tool to track conversions along with your ads.
We know that the number of clicks is not an effective metric to analyze the success of our ads, so to optimize our efforts, get a good ROI and justify our advertising spend, we need to track them.
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This tool shows you what happens after users click on your ads, focusing on the action they take. This depends on the conversion action you have decided on and the action you want your users to take.
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Session recordings are a great way to gain insights into business email address list poland how your users navigate through your website. These are mainly recordings of the user's actual actions on the website by clicking, scrolling, paging and tapping.
It's almost like you're the person scrolling yourself, and can help you understand user behavior, what you can improve, how you can achieve it, and increase conversions.
Finding out if your CTAs are placed correctly, whether users are taking the desired action, or what causes them to leave the site can help you make much better decisions about conversion rate optimization.
Refer to Hotjar's ultimate guide to session recording to learn more.
4. Google Analytics
Google Analytics allows you to track your conversions based on the goals you set, which can be both macro and micro goals.
We know that the number of clicks is not an effective metric to analyze the success of our ads, so to optimize our efforts, get a good ROI and justify our advertising spend, we need to track them.
image14
This tool shows you what happens after users click on your ads, focusing on the action they take. This depends on the conversion action you have decided on and the action you want your users to take.
I
Session recordings are a great way to gain insights into business email address list poland how your users navigate through your website. These are mainly recordings of the user's actual actions on the website by clicking, scrolling, paging and tapping.
It's almost like you're the person scrolling yourself, and can help you understand user behavior, what you can improve, how you can achieve it, and increase conversions.
Finding out if your CTAs are placed correctly, whether users are taking the desired action, or what causes them to leave the site can help you make much better decisions about conversion rate optimization.
Refer to Hotjar's ultimate guide to session recording to learn more.
4. Google Analytics
Google Analytics allows you to track your conversions based on the goals you set, which can be both macro and micro goals.