Things?
First of all, what do we mean by “brand”?
The brand, in Italian “marchio”, is encyclopedically speaking the uk email list commercial name or symbol that distinguishes a product, a commodity. But it is not only the name with which we call a product: the brand contains within itself a series of “feelings” that individuals attribute to it, which can be positive or negative.
A brand can therefore inspire trust, security, indignation, it can transmit values. Here then the definition of the brand identity of a brand or a company takes on enormous significance for the success of a communication strategy.
Let's see together the 5 indispensable phases of @SEMrush in the branding process!
The first very important step is to try to understand everything that led to the birth of this future brand.
How long had you been thinking about the project?
What is your cultural/work background?
What image do you want to convey for your brand?
What best represents him?
What are your values?
By answering all these questions you will have an overview of the project that will help you stay more focused on the essence of the brand.