But, as we have already seen extensively, most of the time spent by users on uk business email list digital media occurs on mobile devices. Initially, this evolution of the media was not followed by an equally rapid evolution of advertising formats, until Native Advertising, which is nothing other than Paid Media , became widespread .
But what is it then?
They take the shape of the context in which they are inserted
They inherit the function of the platform they live on (e.g. Facebook likes)
They do not interrupt navigation
They are relevant to the user
They contain company identification data (such as the logo) that makes it recognisable
Native Advertising: Does it work?. In this article we talk about Native Advertising, what it is, how to use it and make the most of it, read to learn more!
As we will see, this type of advertising also includes sponsored articles, but it is important to underline that it is not limited to them. In fact, it consists of a set of technologies, even complex ones, that are combined together. Native advertising is therefore nothing new and we have all been planning native campaigns for years. Some examples?
Google search ads
Sponsored posts on Facebook, Twitter and other social networks
Sponsored articles produced by publishers (e.g. Buzzfeed)
Content recommendation widgets inserted at the end of the article (e.g. Outbrain, Ligatus, etc.)