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Posted: Sat Dec 21, 2024 3:33 am
YouTube has just launched a new feature that promises to revolutionize the monetization of content creators in vertical live streams: virtual gifts.
Inspired by the model popularized by TikTok, the new feature allows viewers to support their favorite creators with virtual gems that can be converted into cash.
This move reinforces YouTube's quest to establish itself as a competitive platform for more relaxed and interactive broadcasts.
How do virtual gifts work on YouTube?
Virtual gifts on YouTube are a form of financial reward for content creators.
During vertical live streams — informal TikTok and Instagram-style broadcasts — viewers chinese overseas america database can purchase virtual jewelry packages and send them as a form of support.
Each gem received by the creator is equivalent to one ruby, which in turn is worth US$0.01 . For example, 100 accumulated rubies are equivalent to US$1 (approximately R$5.79 at the current exchange rate).
This feature brings a new possibility for monetization, complementing the traditional Super Stickers already available on the platform.
Comparison with TikTok and other competitors
The virtual gift model is nothing new in the world of video platforms. TikTok already uses a similar system of financial rewards, consolidating its success in live broadcasts.
With this initiative, YouTube seeks to attract creators and audiences who value direct interaction and financial support during live streams.
Furthermore, vertical lives stand out for being more spontaneous, encouraging closer communication between creators and viewers.
This positions YouTube to compete not only with TikTok, but also with other platforms that already offer direct rewards, such as Instagram.
Monetization: Gems, Rubies and Temporary Bonuses
At the program’s launch, YouTube introduced a special perk: a temporary 50% bonus on gift earnings for participating creators in the first three months.
The bonus value can reach a maximum of US$1,000 (around R$5,790) , encouraging the adoption of the resource.
It is worth noting that, to be eligible, creators must:
Be enrolled in the YouTube Partner Program (YPP) .
Accept the “Virtual Items” module in YouTube Studio.
This system creates an additional income opportunity for creators who want to diversify their monetization sources.
Program Eligibility and Restrictions
For now, the feature is exclusively available to creators and viewers in the United States . The functionality is only accessible through the YouTube app on mobile devices.
There is still no official forecast for global expansion, but YouTube promises to expand the program to other regions in the future.
This initial approach allows you to test public acceptance and fine-tune potential improvements before wider implementation.
Inspired by the model popularized by TikTok, the new feature allows viewers to support their favorite creators with virtual gems that can be converted into cash.
This move reinforces YouTube's quest to establish itself as a competitive platform for more relaxed and interactive broadcasts.
How do virtual gifts work on YouTube?
Virtual gifts on YouTube are a form of financial reward for content creators.
During vertical live streams — informal TikTok and Instagram-style broadcasts — viewers chinese overseas america database can purchase virtual jewelry packages and send them as a form of support.
Each gem received by the creator is equivalent to one ruby, which in turn is worth US$0.01 . For example, 100 accumulated rubies are equivalent to US$1 (approximately R$5.79 at the current exchange rate).
This feature brings a new possibility for monetization, complementing the traditional Super Stickers already available on the platform.
Comparison with TikTok and other competitors
The virtual gift model is nothing new in the world of video platforms. TikTok already uses a similar system of financial rewards, consolidating its success in live broadcasts.
With this initiative, YouTube seeks to attract creators and audiences who value direct interaction and financial support during live streams.
Furthermore, vertical lives stand out for being more spontaneous, encouraging closer communication between creators and viewers.
This positions YouTube to compete not only with TikTok, but also with other platforms that already offer direct rewards, such as Instagram.
Monetization: Gems, Rubies and Temporary Bonuses
At the program’s launch, YouTube introduced a special perk: a temporary 50% bonus on gift earnings for participating creators in the first three months.
The bonus value can reach a maximum of US$1,000 (around R$5,790) , encouraging the adoption of the resource.
It is worth noting that, to be eligible, creators must:
Be enrolled in the YouTube Partner Program (YPP) .
Accept the “Virtual Items” module in YouTube Studio.
This system creates an additional income opportunity for creators who want to diversify their monetization sources.
Program Eligibility and Restrictions
For now, the feature is exclusively available to creators and viewers in the United States . The functionality is only accessible through the YouTube app on mobile devices.
There is still no official forecast for global expansion, but YouTube promises to expand the program to other regions in the future.
This initial approach allows you to test public acceptance and fine-tune potential improvements before wider implementation.