And don't think that it doesn't affect you.
Surely at some point in your life as a marketer you have wholeheartedly believed that Millennials consume all the technology available on the market or that Seniors do not take price into account when buying.
As professionals, we must make decisions based on data and it is unacceptable that we make them based on beliefs that may have nothing to do with what consumers want or desire.
Based on a study conducted by Yes Lifecycle Marketing with 300 professionals and more than 1,000 consumers, in today's article I am going to analyze four age groups:
My generation grew up obsessed with video games and supermodels, indian email database and the generation before that grew up obsessed with the economic prosperity that their parents did not enjoy.
Understanding the mechanisms that govern consumer preferences, tastes and obsessions is the key to connecting with them.
Without understanding the different generations, we cannot speak to their members.
That's why it's important to listen to what each generation has to say to us as marketers, and, once again, not base our decisions on impressions, but on data.
What are you getting wrong when you think about marketing by generations?
Has it ever sounded familiar to you that Centennials are the ones who make the best purchasing decisions because they are very demanding with prices?
The aforementioned study debunks this claim by revealing that only 29% of those belonging to this group place price as their priority when making a purchase.
And what about the fact that older people are not so sensitive to price and that it should not be mentioned when discussions are held on this topic?
As it happens, the study states the exact opposite, revealing that price is important to them, as we will see in this same article in depth.