Facebook disadvantages videos shared from external links
Posted: Sun Dec 22, 2024 8:31 am
Facebook generates over 8 billion video views per day
As we said at the beginning, Facebook has surpassed the incredible figure of 8 billion daily video views. However, there is a but… Critics point out that the view on Facebook is counted after 3 seconds, automatically and sometimes without audio, compared to 30 seconds on YouTube. Furthermore, Facebook uses autoplay on sight, which undoubtedly alters the counts: while cell phone number database a user scrolls, in fact, about 90% of the videos, not visible on the current screen, are in play, therefore they are receiving the actual view count. However, in reality, only 20% of users are enjoying the content correctly, that is, they are viewing it of their own volition.
Sharing a video on the Facebook channel, rather than uploading it natively, does not have the same effect. A YouTube or Vine video will definitely get less visibility than a video uploaded to Facebook precisely because a video uploaded to the channel is video content, while a shared video is a link, even if it can be used within the channel.
A test to demonstrate all this simply consists of making the same video available to Facebook users, one day apart, first by sharing from the YouTube channel and then by direct upload. The results obtained, in this case by Duke University, are eloquent; above all the coverage data, which can be obtained organically (the shared video reached about 20,000 people while the native one reached more than 900,000)!
As we said at the beginning, Facebook has surpassed the incredible figure of 8 billion daily video views. However, there is a but… Critics point out that the view on Facebook is counted after 3 seconds, automatically and sometimes without audio, compared to 30 seconds on YouTube. Furthermore, Facebook uses autoplay on sight, which undoubtedly alters the counts: while cell phone number database a user scrolls, in fact, about 90% of the videos, not visible on the current screen, are in play, therefore they are receiving the actual view count. However, in reality, only 20% of users are enjoying the content correctly, that is, they are viewing it of their own volition.
Sharing a video on the Facebook channel, rather than uploading it natively, does not have the same effect. A YouTube or Vine video will definitely get less visibility than a video uploaded to Facebook precisely because a video uploaded to the channel is video content, while a shared video is a link, even if it can be used within the channel.
A test to demonstrate all this simply consists of making the same video available to Facebook users, one day apart, first by sharing from the YouTube channel and then by direct upload. The results obtained, in this case by Duke University, are eloquent; above all the coverage data, which can be obtained organically (the shared video reached about 20,000 people while the native one reached more than 900,000)!