Should I target all types of keywords?
Posted: Sun Dec 22, 2024 8:32 am
Create product or service pages that include detailed information and high-quality images. And write the content to meet the needs of search engines.
Transactional
It makes it easier for users to perform a specific action, such as making a purchase or filling out a contact form.
For step-by-step tips on optimizing any page, check out our on-page SEO checklist .
Use a combination of all four types of keywords malaysian numbers to improve your SEO by targeting different stages of the customer journey. But be sure to prioritize based on your business goals.
Tip: Analyze your competitors' keyword intent profiles to get an idea of the best ratio.
Here is an example of a customer journey that includes all keyword categories:
Informative: Someone searches for "what is a coffee dripper" and reads your blog post
Salesperson: They're interested in buying, so they search for "best coffee drippers" and read your comparison guide
Transactional: They're ready to buy, so they search for "buy ceramic coffee dripper" and land on your product page
From navigation: They liked shopping at your brand, so they search for “[BRAND] coffee filter paper” when they need a refill
In general, transactional and commercial keywords are often the best for PPC ad campaigns . If competitors are bidding on keywords that include your brand name, you may want to focus on navigational search as well.
How can I track my rankings for different keywords?
You can track your Google rankings for free through Google Search Console .
Click " Search Results " under "Performance."
navigation to "Search Results" in GSC
To focus only on rankings, check the box next to " Average position ."
"Average Position" checkbox highlighted
Now, scroll down to the "QUERIES" table.
You will see a list of the keywords you are ranking for, and position data for the selected time period.
"Table "Main queries
For more data and control, use Semrush's Position Tracker tool .
It allows you to control the keywords, URLs, locations, and devices you choose.
And it provides valuable insights into SERP features.
After setting it up, find your keyword rankings by going to the “ Overview ” tab. And scroll down to the “Rankings Overview” table.
Filter by intent category to see your performance for each type of keyword.
Transactional
It makes it easier for users to perform a specific action, such as making a purchase or filling out a contact form.
For step-by-step tips on optimizing any page, check out our on-page SEO checklist .
Use a combination of all four types of keywords malaysian numbers to improve your SEO by targeting different stages of the customer journey. But be sure to prioritize based on your business goals.
Tip: Analyze your competitors' keyword intent profiles to get an idea of the best ratio.
Here is an example of a customer journey that includes all keyword categories:
Informative: Someone searches for "what is a coffee dripper" and reads your blog post
Salesperson: They're interested in buying, so they search for "best coffee drippers" and read your comparison guide
Transactional: They're ready to buy, so they search for "buy ceramic coffee dripper" and land on your product page
From navigation: They liked shopping at your brand, so they search for “[BRAND] coffee filter paper” when they need a refill
In general, transactional and commercial keywords are often the best for PPC ad campaigns . If competitors are bidding on keywords that include your brand name, you may want to focus on navigational search as well.
How can I track my rankings for different keywords?
You can track your Google rankings for free through Google Search Console .
Click " Search Results " under "Performance."
navigation to "Search Results" in GSC
To focus only on rankings, check the box next to " Average position ."
"Average Position" checkbox highlighted
Now, scroll down to the "QUERIES" table.
You will see a list of the keywords you are ranking for, and position data for the selected time period.
"Table "Main queries
For more data and control, use Semrush's Position Tracker tool .
It allows you to control the keywords, URLs, locations, and devices you choose.
And it provides valuable insights into SERP features.
After setting it up, find your keyword rankings by going to the “ Overview ” tab. And scroll down to the “Rankings Overview” table.
Filter by intent category to see your performance for each type of keyword.