sending SMS to customers into its marketing strategy, it’s worth considering!
The tone of the message should be adapted taiwan cell phone number to the recipient and the occasion. For example, in the case of holiday wishes for a client, it is worth maintaining a professional tone: "On the occasion of the upcoming Christmas, we wish you warm moments with your family and lots of joy and peace." On the other hand, if the target group is students and you want to wish them a happy holiday, a more informal, even humorous tone may work.
What not to do when sending wishes to a client?
Sending well-wishes to a client is not a particularly complicated task, but there are still some serious mistakes that can be made in a moment of inattention. They can mean that not only will the message not bring the expected positive effect, but it will have the opposite effect - it will discourage the recipient from the brand and reduce the likelihood that they will use the company's services again.
First of all, this type of campaign should not be treated as classical advertising. Wishes for the company's customers should not be an intrusive attempt to encourage a purchase or an appointment. Although preparing wishes is part of the company's marketing strategy, they must be subtle and it is not advisable for them to resemble advertising. Otherwise, they may be perceived as lacking class and unwelcome.
It is also important to send messages at appropriate times, for example not early in the morning or at night. It is worth ensuring that text messages or emails reach customers on the appropriate day, and not in advance or late. A tool that allows you to send text messages at a specific time will be useful here - this way you will be able to send wishes even outside the company's operating hours, i.e. on non-working days.