Eri White
January 29, 2024
All companies, from small to large, are focused on generating results. Regardless of their structure, which in many cases can be quite complex, all can use Inbound Marketing actions to generate results online.
Therefore, we can reach a point where we ask ourselves: what are the results that these actions are bringing?
The sales funnel is a way to measure and get to know your latvia whatsapp resource potential customers or buyer personas better.
And… what if we now enter the world of sales funnels? What do you think?
If you have reached this blog through your search, you are in the right place. In this space, we will address all aspects related to the sales funnel, from its concept to its creation.
Let's get started!
What is a sales funnel?
what-is-a-conversion-funnel-blogrdstation-cone
Why not compare a sales funnel to a delicious cone? Who doesn't love an ice cream cone?
If we look at the initial phase of a user in a sales funnel, we can relate it to the delicious taste of the top cream of an ice cream, right? Similarly, this is how interested your product or service is in your audience.
You are satisfied after finishing an exquisite cone, right? Well, that is how the user reaches the final part of the funnel, satisfying their needs.
(Mental note: I know you loved this comparison. Then enjoy some ice cream and this free course while you finish reading
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Let’s continue…
So what is the sales funnel?
As its name suggests, it is shaped like a "cone" and is divided into stages. This phase evaluates everything from the number of visitors generated on your website (top) to those that become sales (customers).
The purpose of this methodology is to convert a volume of user numbers that enter through the top of the funnel into customers and some metrics that are used to evaluate this process are:
Sessions
Visits
Impressions
Ebook downloads
Average time on page
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This mechanism goes beyond selling, it is about generating an experience for each of the users who go through the different stages.