Learn how to analyze WordPress-built sites with Stage Analyzer

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In order to be successful in digital marketing, the first step you need to take is to create a website . After all, it is the most important channel in most strategies applied on the Internet. However, for this to happen, it is not enough to develop a website on any platform and leave it “parked” in the digital universe.

You should also constantly evaluate your website's performance to cash app database ensure that it is successful ! This brings us to a key topic: analyzing sites built with WordPress, as it is the most widely used and powerful content management system (CMS).

What should be analyzed on a website to know that it is working well? To show you these points, we developed the Stage Analyzer, a tool that performs a complete diagnosis of portals developed with this CMS.

However, we have noticed that some people have difficulty understanding everything the report shows and what actions to take based on it.

Therefore, we have put together this article that addresses the following topics:

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How to analyze WordPress sites with Stage Analyzer?
First, let's take a step-by-step look at how to perform an analysis of your website using Analyzer, a free tool developed by Stage.

Step 1 : Access the Analyzer page by clicking here .

Analyze sites built with wordpress
Step 2 : Enter your website URL in the blank field and then click “Review.”

Analyze sites built with wordpress
Step 3 : Wait a few minutes for the tool to analyze your site.

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Step 4: Once the result is generated, the audit points out which points are being performed well on your site and which ones need improvement.

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To learn about each of the analysis points and how to optimize them, keep reading!

What should be considered when analyzing website performance?
All websites can be accessed on both desktop and mobile devices, so it's essential that yours is suitable not only for computers, but also for mobile phones and tablets.

Even though Google Analytics shows that most of the accesses to your site come from the desktop, you can't ignore the importance of mobile devices. After all, many of us use the Internet on our cell phones, for example, and we don't have much patience for browsing sites and blogs that are extremely slow, right?

So make sure your site has a good loading speed on mobile devices, preferably testing on yours to ensure your visitors' experience is smooth and fast.

Site speed
According to a survey conducted by Google , 53% of people abandon websites that take more than 3 seconds to load. So if yours takes longer than that to fully load, people are likely to leave.

Well, you must be wondering what, after all, makes sites slow down, right? If the chosen CMS is WordPress, we point out the three main causes: themes, plugins and images .

One of the biggest advantages of using themes is the implementation of a customizable web template that meets the goals of a site both in terms of design and functionality. Therefore, some templates come with plugins and elements required to fulfill these functions, and this can slow down the site as it needs to run them all until it is fully loaded.

So, plugins are also another cause of slowness. Of course, they are essential for WordPress- powered websites , but installing only those that are necessary and from trusted sources is also essential for good site performance. If you have a lot of plugins installed, running them all every time the site is accessed will slow it down.

Finally, images should also be used in a way that does not cause slowness. As many want good quality images on websites and blogs, it is common to choose those that are, however, heavier and take longer to load. Therefore, the use of image compactors is highly recommended .

Site Security
When we talk about website security, the first point to consider is the SSL certificate . Having it enabled makes the URL change from HTTP to HTTPS and also allows the browser to inform visitors of your website that it is completely secure.

By the way, security has become one of Google's ranking criteria since 2018. Therefore, in order for your website to appear among the first search engine results, it must have a security certificate.

Secure portals also offer a better user experience for visitors. After all, if they encounter messages like the one in the image below while browsing, they will likely have a negative perception of your site.

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Website SEO
Using SEO techniques on your website is necessary to get it found in search engines. Here we outline the main techniques.

SEO Title
Whenever a query is performed on Google, the SERP result displays the title of the website related to the search. However, people will only click on it if it is as attractive as possible.

Therefore, make use of the Yoast SEO plugin , which indicates the field in which you should insert your SEO Title so that it appears in a user-friendly way to your potential visitors.

Pay attention to keyword insertion and size on both desktop and mobile so that the text does not appear cut off on the devices.

Meta description
A meta description is the description that appears after the title so that people understand what the content of the site or page is about. Just like in the SEO title, the keyword should be inserted and the text has to convince readers to click and learn more.

It is common for some people to not complete the meta description because they don't know how to do it or because they don't pay attention to this point. When this happens, the SERP description ends up collecting random information from the website (usually from the menu) or some sentence from the text that ends up appearing incomplete.

When this field is filled out correctly in Yoast, this is how it appears on the Google results page.

Analyze sites built with WordPress
Much better, right?

Backlinks on the website
Finally, this is also a good practice that cannot be ignored for your website to function well. When we talk about backlinks , we refer to the insertion of links, both internal and external, on the site.

Inserting internal links is part of a technique called On-page SEO , which not only encourages visitors to access other pages on your site, but also increases your authority as Google's algorithm sees that they have value due to these notes, which increases your ranking.

Inserting external links is also important, as it leads your visitors to other sites relevant to the content they read on yours. For this reason, link to quality sites and also try to insert your links to other sites (guest posting is an effective technique to do this). These are Offpage SEO actions .

Of course, each site has a particular situation, and the digital strategy applied to one may not have the same effectiveness when practiced on another.