We may think that Sales does not have to participate in this phase, but that would be a mistake. If Sales does not get involved in the content, in the direct digital interaction (next point) and in the validation of this phase, Marketing will do nothing.
The sales team must also work in this first phase, but not in the way they are used to. Moving from adaptive to consultative sales involves new ways of acting, often digital.
In a consultative sales approach, the proactivity of the sales how to get australia whatsapp number team on Linkedin, for example, is very important.
We are talking about spending time preparing your professional profile (basic), connecting with that target client, studying and following them, sharing and publishing content weekly, interacting with them and with communities, etc. It is about creating trust and value so that they get to know me.
Be careful! But not only with "the purchasing people", but also with other relevant roles in the Buying Committee such as the sales director, manager or even the financial director.
This work also involves determining or asking what type of content may be most relevant to attracting a customer's attention. This involves asking and transmitting this information to those in charge of developing content, usually communication.
More proactive and consultative role of the sales team
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