Generative AI is here to stay, one of the trends in Inbound Marketing that will be repeated in 2025
There are fads that come and go, and others that never leave us. phone number database australia And the latter seems to be the case with AI. It arrived with a bang in 2022 with the launch of ChatGPT and since then it has shown that it can be the perfect ally for inbound marketing professionals, so in 2025 we will see many advances in this technology, as well as many more companies that begin to integrate it into their processes.
And not only that, many marketing tools are going to refine the way they offer this technology to their users to make it more useful and more effective. For example, at HubSpot we have seen the recent integration of Breeze and at Amazon its AI-powered Q assistant. Let the pace continue!
All of this is also bringing with it a democratization of AI , which allows more and more companies to benefit from it despite not having deep technological knowledge. But the best way to summarize this section is with a phrase from Yamini Rangan, CEO of HubSpot: “in the future there will only be one type of CRM: AI-based CRM.” However, this can be applied to any type of digital tool that has a business application, so AI is no longer optional, but an imperative to remain competitive in today's market, both B2B and B2C.