Why? First, because A/B testing
Posted: Sun Dec 22, 2024 9:13 am
excludes all other letters of the alphabet. We don’t know what would happen if the button were a different color, size, or context. What if the home page had only a hamburger menu and nothing else?
Secondly, there are simply too many factors that do not allow us to determine accurate results. For example, differences in the technical conditions of users, what mobile devices they use, the habit of using certain applications, emotional state, air temperature, or maybe they were in a hurry, to a meeting or to the toilet.
I'm not bashing A/B testing (or James Foster himself). By all means, run tests and choose the best option for yourself. My point is that someone else's A/B testing can very rarely serve as the basis for your project. Despite our best efforts and intentions, we simply don't have the tools or data to say for sure how well something works in any given context.
Every time web design is started, no matter what questions come to mind, philippine phone number search the answers to them start with the words “it depends…” And pseudo-scientific statistics gleaned from Twitter will not change anything.
Consider this: If website design is going the carousel route, the “bad” way, then why is it that almost all smartphones use it for their main navigation? Most of us use carousel designs every day. As long as people a) know how to use them and b) want to look at the next slide, carousels are okay.
So at least in some cases, they work. Same goes for hamburgers, parallax, and pages that weigh a ton.
So I take it with all responsibility: screw the rules . They stifle us and kill creativity.
There is no doubt that we will make a lot of mistakes. We will create terrible things, pompous and stupid. But one day we will create something different. Maybe even amazing.
In my opinion, it is better to have a mixture of horror and magic on the Internet than an ocean of boredom.
Sample fatigue
The term "lateral thinking" was coined by Edward de Bono in 1967 and became popular thanks to his book of the same name, published in 1970. In it, the author talks a lot about various patterns and how difficult it is to break the established pattern. As an example, he gives the reader a problem in which they need to build the largest simple figure (for example, a rectangle) from an increasing number of parts.
Adding each new piece to the constructed figure is easy. Until there is only one left. And then what? Most people give up at this point, but as de Bono argues, the solution comes from revisiting the entire model, not just the last piece.
Secondly, there are simply too many factors that do not allow us to determine accurate results. For example, differences in the technical conditions of users, what mobile devices they use, the habit of using certain applications, emotional state, air temperature, or maybe they were in a hurry, to a meeting or to the toilet.
I'm not bashing A/B testing (or James Foster himself). By all means, run tests and choose the best option for yourself. My point is that someone else's A/B testing can very rarely serve as the basis for your project. Despite our best efforts and intentions, we simply don't have the tools or data to say for sure how well something works in any given context.
Every time web design is started, no matter what questions come to mind, philippine phone number search the answers to them start with the words “it depends…” And pseudo-scientific statistics gleaned from Twitter will not change anything.
Consider this: If website design is going the carousel route, the “bad” way, then why is it that almost all smartphones use it for their main navigation? Most of us use carousel designs every day. As long as people a) know how to use them and b) want to look at the next slide, carousels are okay.
So at least in some cases, they work. Same goes for hamburgers, parallax, and pages that weigh a ton.
So I take it with all responsibility: screw the rules . They stifle us and kill creativity.
There is no doubt that we will make a lot of mistakes. We will create terrible things, pompous and stupid. But one day we will create something different. Maybe even amazing.
In my opinion, it is better to have a mixture of horror and magic on the Internet than an ocean of boredom.
Sample fatigue
The term "lateral thinking" was coined by Edward de Bono in 1967 and became popular thanks to his book of the same name, published in 1970. In it, the author talks a lot about various patterns and how difficult it is to break the established pattern. As an example, he gives the reader a problem in which they need to build the largest simple figure (for example, a rectangle) from an increasing number of parts.
Adding each new piece to the constructed figure is easy. Until there is only one left. And then what? Most people give up at this point, but as de Bono argues, the solution comes from revisiting the entire model, not just the last piece.