Find and fix keyword cannibalization issues
Posted: Sun Dec 22, 2024 9:23 am
You'll also find a list of pages that only have one internal link pointing to them in the site audit report.
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Related Topic: What is Anchor Text? Everything you need to know about SEO
34. Find and fix keyword cannibalization issues
Keyword cannibalization is one of the most misunderstood SEO concepts. Despite what many people think, it is an issue that has to do with the intent of a page, not simply the keywords used in the content and title tags.
Imagine you have two pages ranking for the term "SEO checklist", one outdated and one new with useful content. If Google prefers the old one, it won't rank the new one. In this case, it would be a good idea to combine both to avoid splitting traffic.
If your site is cannibalized, you will have a hard time ranking for competitive terms because search engines will have a hard time figuring out which page to show.
To find out if your site has cannibalization errors, set country area code philippines up a Position Tracking campaign and check the Cannibalization tab.
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This cannibalization guide walks you through the most common ways to encounter and fix these problems.
35. Find and fix orphan pages on the site
Pages on your site should always be linked to from at least one other page.
After all, if Google can't crawl a page through other links on your site, you're probably missing out on authority and losing out on ranking opportunities.
If you have pages in your sitemap that are not accessible via at least one link from another page, you'll find them marked as " orphan pages in sitemap " in your Site Audit report.
Get to work and link to these pages from at least one other relevant page.
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36. Is your site content up to date?
Content ages naturally and becomes outdated.
img-semblog
Related Topic: What is Anchor Text? Everything you need to know about SEO
34. Find and fix keyword cannibalization issues
Keyword cannibalization is one of the most misunderstood SEO concepts. Despite what many people think, it is an issue that has to do with the intent of a page, not simply the keywords used in the content and title tags.
Imagine you have two pages ranking for the term "SEO checklist", one outdated and one new with useful content. If Google prefers the old one, it won't rank the new one. In this case, it would be a good idea to combine both to avoid splitting traffic.
If your site is cannibalized, you will have a hard time ranking for competitive terms because search engines will have a hard time figuring out which page to show.
To find out if your site has cannibalization errors, set country area code philippines up a Position Tracking campaign and check the Cannibalization tab.
img-semblog
This cannibalization guide walks you through the most common ways to encounter and fix these problems.
35. Find and fix orphan pages on the site
Pages on your site should always be linked to from at least one other page.
After all, if Google can't crawl a page through other links on your site, you're probably missing out on authority and losing out on ranking opportunities.
If you have pages in your sitemap that are not accessible via at least one link from another page, you'll find them marked as " orphan pages in sitemap " in your Site Audit report.
Get to work and link to these pages from at least one other relevant page.
img-semblog
36. Is your site content up to date?
Content ages naturally and becomes outdated.