From the point of view of many users, it is about sharing content to position themselves as experts in their sector.
But from a business perspective, LinkedIn is a platform for doing business, making contact with potential clients, new ones and old ones in order to maintain long-term relationships and build loyalty.
One of the great advantages of this social platform is that the feedback that can be obtained from the launched content plan comes from experts in the niche and from people who are really interested in the industry.
Being such a specific audience, it is easier to reach them with messages that impact them and make them want to contact a business directly, because they are all motivated by the same interest.
Therefore, creating a company page on LinkedIn is essential for your brand to establish serious relationships with its Buyer Personas while raising awareness about the differential value that your company can provide.
If you don't have a LinkedIn Company Page yet, don't worry!
In the following lines you will find a simple step-by-step guide that will support you in the process of creating one to boost your business.
Advantages of having a company page on LinkedIn
LinkedIn for Business is nothing more than the resource that this platform provides so that companies can have a space in which to manage all their contacts and content to share.
Its way of operating is quite simple and its main characteristics are that it allows access to statistics and advertising can be done, but the company must be registered.
Among the benefits of creating these pages we find:
It is an ideal resource for locating competent profiles within the industry and for philippine area code posting job advertisements if you ever need them. Reaching so many users in a short time for recruiting purposes is easier with a LinkedIn page.
Thousands of articles are shared every day that are specialized in some type of industry and can help your company grow professionally, while also helping your employees grow.
You will be able to promote your brand and make your products and/or services known.
It allows you to establish a direct relationship with your potential customers and to build loyalty among those who have been doing business with your brand for some time.
You can create highly targeted ads based on demographics, psychographics, user behavior, educational level, and socioeconomic status.
It is possible to network not only with other professionals but also with other companies that could become your allies.
It gives you access to statistics about your posts and all the behavior of your contacts.
You can create special pages for products, services, and events . These showcase pages allow you to share detailed information and interact with a targeted audience.
You can share news with your LinkedIn community through your Company Page, such as product launches.
Increase your company's visibility on both LinkedIn and Google.