Something that not everyone knows is that each social network has its own algorithm and, like Google's, they change depending on the network's objectives.
Remember when Facebook announced it would give more preference to video?
Obviously, this is not done by hand, but by altering the algorithm of the social network.
Obviously, there are different types of algorithms on social networks :
Those that affect user searches .
For example, Twitter offers you different types of information when you search, such as profiles, photos, videos, news, or broadcasts.
We will see it in detail shortly.
Those that affect the notifications you receive .
If you use the mobile version of any social network, you will have received notifications at some point.
Those that affect the suggested information .
Social media, like all other apps, wants you to spend as much time on them as possible.
That's why they offer you accounts to follow, hashtags of interest or popular posts.
We'll see that in a moment too.
While social media algorithms were not very mysterious in the early days, things have changed dramatically.
When they first appeared, they presented content chronologically.
Without further ado.
Today, as the number of users and posts increases, algorithms have had to adapt to user behavior and make the experience more fluid.
The good news is that if you want to continue viewing posts in chronological order, you can still do so.
Simply (on your mobile device) pull down the arrow next to the "if you missed it" feature and you'll see the settings that allow you to view tweets in reverse chronological order.
Due to the large amount of content generated on social media, algorithms have philippines cellphone number taken over and show users content based on their behavior.
For example, Facebook or Twitter is likely to include posts from your followers and the people you follow, because you interact with them more frequently.
The same thing happens on YouTube: depending on what you have watched, the network offers you new, similar content, as well as content that other users with the same tastes and interests as you are viewing.
On Instagram, you can find trending content when you search, as well as content based on your behavior.
Recent changes on Facebook
Facebook is the pioneer of algorithm changes.
They occur relatively frequently and are likely part of their success.
Update "Why are you seeing this post"
Since March 2019, Facebook has provided context about why users see certain posts and ads.
The idea is to help brands refine their audience targeting while promoting transparency.
Social media users - Facebook changes
If you remember the uproar over fake news, Facebook's fight against misinformation makes sense.
In April 2019, it made manual efforts (which is a huge effort for a social network of this size) to verify content and fight misleading information.