Anatomy of a Perfect Landing Page
Posted: Sun Dec 22, 2024 9:56 am
A “perfect” Landing Page is one that meets its main objective: converting visitors into Leads , that is, capturing a person’s information to learn more about them and determine if they are a potential customer and guide them along the way until they complete the purchase.
[Tweet “A “perfect” landing page is one that meets its main objective: converting uk email database visitors into leads”]
At the beginning you should make several versions of a landing page so you can see which one is the most effective. But what does a perfect landing page look like? Here is an example:
Here are the details:
Write a clear, concise, action-oriented headline that states what the person is going to get, in this case an eBook.
Explain the content offer clearly: You must tell them what they should do, in this case it is “download the free eBook.” And you also have to separate, by point, what the person will find within that content offer.
Include a relevant image, animation or short video that references the topic of the offer. In this case, we include a crown because “content is king.”
The length of the form reflects the value of the content offer: this content offer belongs to the discovery stage of the Buyer's Journey , so the amount of information we ask for is only to be able to determine whether this person is a potential customer or not.
Remove the navigation menu and links: Remember to avoid any kind of distraction. Even your logo. If you include it, it should not be clickable on the home page of your website.
Remember the best practices we talked about earlier? If you look closely at this landing page, what do you think is missing? It lacks the social sharing button, of course, this is optional. But according to Hubspot, it is a good practice to include it in order to have the possibility of reaching more prospects.
This is a great example of a high-performing page that doesn't necessarily use all the best practices. Using best practices is like a guide, but every case is different.
If after two weeks your landing page is not converting at a rate of 20% or more, take some time to analyze the page and see what you need to add or remove. You can make small changes so you can evaluate its effectiveness, for example, changing the design, language, length, etc.
[Tweet “If after two weeks, your #LandingPage is not converting at a rate of 20% or more, take some time to analyze the page”]
Platforms to create Landing Page
Now that you know what the perfect landing page should look like and what the best practices are, here are a series of platforms where you can design your landing pages quickly and easily. Let's get started!
Leadpages
This tool is paid, but it is designed for those who have no idea about graphic design or web programming. It has several easy-to-use and very effective templates, and through its LeadBox it gives you the option to offer downloadable content. Its plans range from $25 to $199 per year.
Launchrock
This is a free platform that is designed to be the fastest way to acquire customers. It is a landing page builder dedicated to acquiring customers in a simple way.
Launchrock allows you to easily create a landing page from scratch. It also integrates the form and buttons to share on social networks. It also has a dashboard with data that you can use to analyze and better understand your audience.
Landerapp
This tool allows you to create a landing page in just a few minutes. It has a 14-day trial version so you can explore it and decide if it's the one you want. Its editor helps you design your landing page or customize any of its templates in a very simple way.
[Tweet “A “perfect” landing page is one that meets its main objective: converting uk email database visitors into leads”]
At the beginning you should make several versions of a landing page so you can see which one is the most effective. But what does a perfect landing page look like? Here is an example:
Here are the details:
Write a clear, concise, action-oriented headline that states what the person is going to get, in this case an eBook.
Explain the content offer clearly: You must tell them what they should do, in this case it is “download the free eBook.” And you also have to separate, by point, what the person will find within that content offer.
Include a relevant image, animation or short video that references the topic of the offer. In this case, we include a crown because “content is king.”
The length of the form reflects the value of the content offer: this content offer belongs to the discovery stage of the Buyer's Journey , so the amount of information we ask for is only to be able to determine whether this person is a potential customer or not.
Remove the navigation menu and links: Remember to avoid any kind of distraction. Even your logo. If you include it, it should not be clickable on the home page of your website.
Remember the best practices we talked about earlier? If you look closely at this landing page, what do you think is missing? It lacks the social sharing button, of course, this is optional. But according to Hubspot, it is a good practice to include it in order to have the possibility of reaching more prospects.
This is a great example of a high-performing page that doesn't necessarily use all the best practices. Using best practices is like a guide, but every case is different.
If after two weeks your landing page is not converting at a rate of 20% or more, take some time to analyze the page and see what you need to add or remove. You can make small changes so you can evaluate its effectiveness, for example, changing the design, language, length, etc.
[Tweet “If after two weeks, your #LandingPage is not converting at a rate of 20% or more, take some time to analyze the page”]
Platforms to create Landing Page
Now that you know what the perfect landing page should look like and what the best practices are, here are a series of platforms where you can design your landing pages quickly and easily. Let's get started!
Leadpages
This tool is paid, but it is designed for those who have no idea about graphic design or web programming. It has several easy-to-use and very effective templates, and through its LeadBox it gives you the option to offer downloadable content. Its plans range from $25 to $199 per year.
Launchrock
This is a free platform that is designed to be the fastest way to acquire customers. It is a landing page builder dedicated to acquiring customers in a simple way.
Launchrock allows you to easily create a landing page from scratch. It also integrates the form and buttons to share on social networks. It also has a dashboard with data that you can use to analyze and better understand your audience.
Landerapp
This tool allows you to create a landing page in just a few minutes. It has a 14-day trial version so you can explore it and decide if it's the one you want. Its editor helps you design your landing page or customize any of its templates in a very simple way.