Any time a user performs a search without clicking on any results, it is called a no-click search .
When identifying which featured snippets to target, consider context and whether a searcher is likely to click on the source displayed in the snippet.
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3. Optimize title tags
Your page's title tag is probably the first thing a searcher sees when scanning the SERPs. And it can greatly influence the likelihood that they'll click.
An example of a page title in Google SERP
Backlinko’s experiments confirm that optimizing your title tag can improve CTR . Sometimes, just adjusting the length of your title tag is enough to get more clicks.
Optimize your page's title tag by following these best practices:
Aim for 6-9 words: Studies have found that titles with six to nine words tend to have the highest CTR. Also, make sure your title is under 60 characters total, or it won't appear in full in the SERPs.
Include your primary keyword: Use mobile phone saudi arabia mobile number directory the page's target keyword in the title. This will tell the user that the page is actually about the topic they're searching for. And it will often appear in bold in SERPs. Plus, it's good SEO practice.
Describe the content: Make sure your title describes the content of your page, whether it's a guide, a list of tips, or a review.
Don't stuff keywords: Using your target keyword once is fine. Using it multiple times (or stringing together numerous synonyms) is excessive and can drive users away from your site.
4. Improve Meta Descriptions
Meta descriptions help users better understand the content of your page when reviewing search results.
It is not a Google ranking factor, so optimizing your meta description will not shoot you to the top of the SERPs.
But it can help convince someone to click through to your site.
It's kind of like the subtitle of your page's ad.
An example of a meta description in Google SERPs
Here are some good practices: