When we start designing our Inbound Marketing strategy for the first time, we can kuwait whatsapp numbers always make mistakes, but the mistake that most affects the development and success of your strategy is having a poorly defined Buyer Persona profile.
If you have a poorly structured profile of your potential client, that is, your Buyer Persona, your actions and efforts will be poorly directed, so the creation of content will not be what you really need to generate traffic to your website with people who are really interested in your brand or company.
But how do I know which mistakes I should avoid? How should I create my Buyer Persona profile? Why is it so important to create my Buyer Persona well? We'll tell you all about it here.
Why is it so important to create your Buyer Persona well?
One of the fundamental pillars of Inbound Marketing is to create quality content to attract potential customers to your website, and begin the process of following up on your leads in each of the stages of the Buyer's Journey, until you close the purchase and have a new promoter of your brand.
According to The Buyer Persona Institute, 44% of companies have buyer personas and 29% will have one in the next 12 months. Why? Because marketers are understanding their importance.
[Tweet “According to The Buyer Persona Institute, 44% of companies have buyer personas and 29% will have one in the next 12 months”]
Of these respondents, only 15% consider their profiles to be effective, and this is probably because they have created them incorrectly and without taking into account their most important aspects.
But how can you create quality content to attract a person you don't really know? It's like when you're hitting on someone the first day you invite her to eat sushi, and she says no. Then you invite her to eat grilled meat, but she says no again, so why can't you get her to accept you on a date? One day you see her walking holding hands with another guy, you're surprised and start to dig deeper into who she is, and you find out that the girl is a vegetarian.
The same thing happens when you don't know who your Buyer Persona is. You can spend months writing "quality" content that your potential client isn't interested in reading, but your competition did understand who their Buyer Persona is and got to the finish line first.
As you can see, knowing who your potential client is is as important as creating a strategy. If you don't know them, your strategy will be on the verge of falling apart at any moment, because it is simply missing a very important leg.
[Tweet “When you don’t know who your #BuyerPersona is, you can write “quality” content, but your potential client isn’t interested in reading it”]
Creating your Buyer Persona correctly helps you:
Align your goals
If you know who you are talking to, it will be much easier to define what your campaign objectives will be and how far you want to go.
Securing your ROI
When you understand how your audience behaves, what content they consume and how, and what keywords they use to search, your strategy will be well-defined, and therefore, each digital action you take will be profitable.