Now we can use this model
Posted: Sun Dec 22, 2024 10:08 am
Now, there's lots of different ways of thinking about the customer journey, different funnels, different methodologies. One thing we use at Aira for this is the awareness, consideration, and decision phases, where the customer goes from being aware of the problem, the pain points, something they want to fix, then looking at their options and trying to figure out, "Okay, who should I choose to solve that problem?" And then, finally, maybe getting their credit card out, picking up the phone, emailing, that kind of stuff to actually decide who they're going to go with.
to actually come up with link building ideas. I'm going uk phone number list to share how we do this at Aira. So there's four pillars we can use to try and figure out content ideas that are relevant to our customers. Firstly, we start with the audience themselves. So who are our audience? Who are we trying to speak to? Who are our ideal buyers for the products and services that we sell? So that's where we start.
We then move on to the pain points of our audience. So what kinds of things do they struggle with? What kind of triggers can actually make them start to look for a product such as yours or a service such as yours? And then thirdly, what solutions do you offer as a brand or a website to try and fix those pain points for those customers and trying to connect those things together? Fourthly, what keywords are you trying to rank for? What are you trying to rank for in Google? How does that connect back to your service and your product? And what that allows you to do is to tie together these stages into actual rankings, actual keywords that you're trying to improve with your link building and your content.
to actually come up with link building ideas. I'm going uk phone number list to share how we do this at Aira. So there's four pillars we can use to try and figure out content ideas that are relevant to our customers. Firstly, we start with the audience themselves. So who are our audience? Who are we trying to speak to? Who are our ideal buyers for the products and services that we sell? So that's where we start.
We then move on to the pain points of our audience. So what kinds of things do they struggle with? What kind of triggers can actually make them start to look for a product such as yours or a service such as yours? And then thirdly, what solutions do you offer as a brand or a website to try and fix those pain points for those customers and trying to connect those things together? Fourthly, what keywords are you trying to rank for? What are you trying to rank for in Google? How does that connect back to your service and your product? And what that allows you to do is to tie together these stages into actual rankings, actual keywords that you're trying to improve with your link building and your content.