If you are starting to read this article, it is because you intend to learn how to create a blog and that is great! Because it means that you will begin to walk a path that, although it is not easy, if you do things right, will lead you directly to the success of your brand or company.
The main reason why a company or brand decides to create a blog and integrate it into its digital marketing strategy is because they want to increase their visibility and web traffic by generating relevant and quality content that offers solutions to potential customers, and accompanies them in the process before hiring the service or product.
Before we begin to give details on how to create a blog, it is necessary to begin to philippinen vorwahl whatsapp define and put yourself in context about what it is and what benefits it will bring to your company or brand. In this way, when you finish reading this article you will be totally ready to achieve this new goal.
What is a blog?
A blog is a digital communication tool, much has been said about it and its uses, but for the Royal Spanish Academy a blog is a “website that includes, as a personal diary of its author or authors, content of interest, frequently updated and often commented on by readers.”
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Wikipedia adds that a blog “serves as an online publication of stories with very high frequency, which are presented in reverse chronological order, that is, the most recent thing that has been published is the first thing that appears on the screen.”
Typically, blogs have a space where readers leave their comments about what they have just read and the author (or the brand) responds, and in this way, that important and fruitful connection between brand and customer begins to be generated.
Although during this article we will focus on the creation of a corporate blog, there are other types of blogs that are classified depending on the objectives of the person or brand that manages it, the type of content that is published, and the way in which each one is written:
Types of blogs
Personal blog
It is a platform that authors use primarily to express opinions or reflect on any topic. In most cases, the posts are spontaneous and border on sentimental, although not many blogs of this type become famous, due to their nature some generate a large number of followers in a short time.
Professional blog
It is a blog aimed at a specific niche in the market and its main objective is to attract new customers by publishing quality content that is of interest to the niche market it is targeting. Typically, at the end of each article there is a Call To Action , which is a content offer (an ebook, a webinar, a whitepaper) that you invite people to download with the intention of capturing readers' data and then continuing with the Inbound Marketing process.
Corporate Blog
It has basically the same characteristics as a professional blog, but this type of blog is used by brands or products and the main objective is to have a closer relationship with their clients to understand how they communicate, what their needs, questions, dreams, etc. are, in order to generate a relationship of trust between the client and the brand or company.