In terms of this marketing mix, you don’t “promote” your business, but rather communicate value to your customers . This involves actively listening to their questions and comments, and engaging in relevant conversations on social media.
For example, the meaningful content you offer them does not only seek to make them aware of your business, but to build a relationship with them and involve them with your brand, generating engagement.
By analyzing the marketing mix to understand the impact of your overall digital vietnam telegram marketing strategy , we have the following advantages:
It helps brands understand people's preferences, needs and desires. This allows them to develop a product or service that can get closer to potential customers.
It creates a sustainable competitive advantage , since it facilitates brand positioning.
It provides a framework for planning and executing marketing strategies aligned with the needs of the target audience, and thus taking advantage of resources under a single approach (establishing performance indicators).
Facilitates internal communication , messages and channels to achieve greater coherence within the organization and with customers.
An example of a successful marketing mix is that of Apple, which has managed to create a large community of loyal followers of its innovative products. Its 4 P strategy is based on:
Product : Offers a wide and diversified range of electronic devices, such as computers, phones, tablets, watches, etc., which complement each other and integrate with their own operating system and applications.
Price : Set high prices that reflect the value perceived by customers and generate an image of exclusivity and prestige. In addition, use psychological fixing strategies, such as ending prices at 99 or 95 cents.
Plaza : distributes its products through its own physical and online stores, where it offers a unique and personalized shopping experience.
Promotion : carries out creative and emotional advertising campaigns that convey the brand's values and personality. It also uses digital marketing, social media and word of mouth to generate engagement and virality.
Disadvantages of the Marketing Mix
It is true that the marketing mix is a complex and slow process to implement, because companies must analyze a large amount of data about their target audience. However, it also has the following disadvantages:
If data collection and analysis are not accurate, it can lead to problems in defining and implementing strategies .
It does not take into account market-specific factors. Some products have particularities that require more complex and customized approaches than the traditional 4 Ps.
It limits a company's ability to differentiate itself and generate value beyond its product if aspects such as customer service, user experience or innovation in the business model are neglected.
The effective application of the marketing mix requires a thorough and ongoing analysis of the market, as well as adequate resources and skills, which implies a considerable investment of time and money.