Operational Transversality within companies driven by New Marketing
Posted: Sun Dec 22, 2024 10:31 am
New marketing knows how to make itself seen as that added value that will help you be profitable over time even if you are not as profitable in the short term thanks to a “good” price.
New Marketing has also reconfigured its role in the organizational chart. In an era of permanent change, fluid and hybrid organizations and immediacy, it becomes a transversal mentality in the organization, which helps it to understand more quickly and to involve all people in the idea of experience.
The relationship that Marketing seeks must become an philippine phone number lookup experience for the customer, and to do so, everyone in a company is needed, not just Marketing and Sales.
At BtrueB, we help generate B2B or Industrial customer experiences and we have learned that this New Marketing is too important to be in the hands of the Marketing department alone , which is why we believe much more in working on the transversal relational mentality of all the people in the organization and thus breaking down the walls of the offices and silos of "the marketing people."
New professionals who are dedicated today to this new Marketing have to breathe relationships obsessively and this begins with their company colleagues, continues with the potential talent to incorporate, with the suppliers and of course with the clients (active and potential).
New Marketing has also reconfigured its role in the organizational chart. In an era of permanent change, fluid and hybrid organizations and immediacy, it becomes a transversal mentality in the organization, which helps it to understand more quickly and to involve all people in the idea of experience.
The relationship that Marketing seeks must become an philippine phone number lookup experience for the customer, and to do so, everyone in a company is needed, not just Marketing and Sales.
At BtrueB, we help generate B2B or Industrial customer experiences and we have learned that this New Marketing is too important to be in the hands of the Marketing department alone , which is why we believe much more in working on the transversal relational mentality of all the people in the organization and thus breaking down the walls of the offices and silos of "the marketing people."
New professionals who are dedicated today to this new Marketing have to breathe relationships obsessively and this begins with their company colleagues, continues with the potential talent to incorporate, with the suppliers and of course with the clients (active and potential).