Once you have defined your current situation and the communication objectives you want to achieve, you must follow these steps to create a successful Content Plan:
Group the topics you want to spread by categories. Define the categories of your content and italy business mailing list create it based on these.
Create a category that includes content on topics, contexts and situations that reinforce the perception and positioning you want your brand to have.
You can also create a category that includes content about customer experiences. Make your audience the protagonists of stories that have something to do with your brand.
Another category you might include is one that encompasses the functional and emotional value of the benefits and solutions you offer.
You must also consider another category of content that you will have to manage on a daily basis.
Nowadays, it is not enough to limit yourself to planning good content: now, as a brand, you also have to be a trend hunter. You must also be able to react in real time to current events.
Always consider the buyer journey your target buyer is in. The buying stage will help you understand what type of content best suits them.
The characteristics of your buyer persona are part of the data that will allow you to define the nature and theme of the content you will generate. Below are some terms that will be useful to you:
Reduce the amount of promotional content that does not provide information of interest to your target audience. Don't overwhelm your potential customers with content that interests you, because it is about your brand and company.
Remember that your audience is more interested in learning about their problems and how to solve them.
Create a content strategy tailored to your target audience profile rather than your brand.
Create content that informs and entertains. The content you create and share will help you strengthen the credibility of your brand and if it is also entertaining, inspiring and teaches how to do something, you will surely achieve other objectives such as improving the SEO of your website (for example).
Define a goal for each piece of content. You need to stop and think about what you want to achieve with each piece of content you create.
Don't just create content for the sake of writing something. Consider features such as attracting traffic to your website, getting a lead to leave their contact information, clearing up doubts about your products or services, converting a prospect into a client, etc.
Choose the tone of communication that best suits your brand's personality. Try to make the communication and style of your content consistent with the brand strategy you previously defined.
Don't use the same content for all platforms. Adapt the message to the particularities of each channel where you want to distribute your content; this will facilitate the process of interaction with your consumer.