That is, your creative should reflect
Posted: Sun Dec 22, 2024 10:53 am
the sentiments and pain points of the consumer. Are they looking for fast delivery or curb-side pickup? Let them know you provide these services. Do they need a more affordable version of a high-price product? Offer them a limited-time discount.
“Address each part of the journey with creative, saudi arabia business email list which aids the customer in moving from an awareness stage to a conversion stage.” – Prashant Dhar, Marketing Director, A.O. Smith India
Don’t be afraid to experiment and innovate
For most marketers, ROI means “return on investment.” For Tiwari, it means something else entirely.
“It’s about return on insights and innovation. Specifically when you talk about digital marketing, it needs to have the calibration every now and then. How is it actually matching my objective of reaching the consumer — getting the acquisitions at the lowest minimum [cost] but the maximum impact?” – Amit Tiwari, VP of Marketing, Havells
In fact, Sethiya sets aside 4-5% of his overall budget for trial and error.
“You have to be very agile in terms of listening to what is happening around you,” he said. “Because until you try new channels and new mediums, I don’t think there is going to be any learning.”
Especially with new learnings from the pandemic and the promise of the upcoming shopping season, marketers have valuable opportunities to engage customers with fresh strategies and expand their reach across the open web.
“We have to learn, relearn, evolve and then keep doing it,” Arora said. “It is very important to keep experimenting and keep innovating, especially with digital because it is very dynamic. This should be the key for this festive season.”
Originally Published: 14 October 2021
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“Address each part of the journey with creative, saudi arabia business email list which aids the customer in moving from an awareness stage to a conversion stage.” – Prashant Dhar, Marketing Director, A.O. Smith India
Don’t be afraid to experiment and innovate
For most marketers, ROI means “return on investment.” For Tiwari, it means something else entirely.
“It’s about return on insights and innovation. Specifically when you talk about digital marketing, it needs to have the calibration every now and then. How is it actually matching my objective of reaching the consumer — getting the acquisitions at the lowest minimum [cost] but the maximum impact?” – Amit Tiwari, VP of Marketing, Havells
In fact, Sethiya sets aside 4-5% of his overall budget for trial and error.
“You have to be very agile in terms of listening to what is happening around you,” he said. “Because until you try new channels and new mediums, I don’t think there is going to be any learning.”
Especially with new learnings from the pandemic and the promise of the upcoming shopping season, marketers have valuable opportunities to engage customers with fresh strategies and expand their reach across the open web.
“We have to learn, relearn, evolve and then keep doing it,” Arora said. “It is very important to keep experimenting and keep innovating, especially with digital because it is very dynamic. This should be the key for this festive season.”
Originally Published: 14 October 2021
Create Your Content Campaign Today!
Taboola and MSN Launch Partnership, Bringing Native to 50 Markets
22 Content Marketing Statistics That Every Marketer Must Know
Optimizing Your Video Creatives Just Got Easier
10 Best WordPress Plugins for Publishers
‘Being You’ in a Video Advertising Campaign: It Really Works
Why is Native Advertising Good? What is the Controversy over it?
How to Drive Traffic to Your Landing Page and Generate Conversions (Free & Paid)
The World's Largest Discovery Platform is Now Directly Integrated with Google Display & Video 360
Why Content Marketers Need to Start Thinking Like TV Advertising Execs
Read the Case Study
Orange Digital Media