Who are your customers and prospects?
Posted: Mon Dec 23, 2024 4:04 am
What does your marketplace look like?
Who do you want them to be?
And ultimately who should you be targeting?
Sometimes these are very different segments – It is a matter of understanding the wider marketplace as well as the patterns of behaviour of your current database.
Remember to not get stuck in croatia phone number stereotypes and generic segments – understand your customers by looking at the data and research and utilise all of the tools at your disposal. For example, identifying key event triggers and then personalising your responses are powerful and expected steps in the journey with your customers and prospects. Customers want a tailored and personalised experience, and this needs to be balanced when targeting based on segments.
Conclusion: A continuous exercise
There are many approaches you can take to better understand your prospects and customers. You can discover some of the techniques in our blog on predictive analytics.
Customer segmentation is one way to break down, organise and understand your wider customer base. It is also part of the wider job of personalising and building conversations.
Adapting means that we need to continually update and refresh our segments. These are evolving groups and people will move in and out of them for many reasons. As marketers we need to learn from these conversations and adapt our approaches and thinking accordingly.
Who do you want them to be?
And ultimately who should you be targeting?
Sometimes these are very different segments – It is a matter of understanding the wider marketplace as well as the patterns of behaviour of your current database.
Remember to not get stuck in croatia phone number stereotypes and generic segments – understand your customers by looking at the data and research and utilise all of the tools at your disposal. For example, identifying key event triggers and then personalising your responses are powerful and expected steps in the journey with your customers and prospects. Customers want a tailored and personalised experience, and this needs to be balanced when targeting based on segments.
Conclusion: A continuous exercise
There are many approaches you can take to better understand your prospects and customers. You can discover some of the techniques in our blog on predictive analytics.
Customer segmentation is one way to break down, organise and understand your wider customer base. It is also part of the wider job of personalising and building conversations.
Adapting means that we need to continually update and refresh our segments. These are evolving groups and people will move in and out of them for many reasons. As marketers we need to learn from these conversations and adapt our approaches and thinking accordingly.