Differentiating from substitutes

[robiulhasan]

Implement swithcing costs
And any other number of strategies to create more value for your high type customers.

Step 3: Consider lowering the quality of low priced items
Lastly, you may need to lower the quality of low priced items to prevent high type customers from wanting them.



The truth is, most versioning is done in re cell phone list verse. The higher quality product is built, and then modified to make it less valuable to lower type customers.



Examples abound in many industries. For instance, Apple and other smart phone manufactures manipulate the storage of devices to separate products and establish varying price points.



Video games like EVE restrict content and add speed upgrades for paid subscriptions.



Identifying a key feature high type customers demand and removing it form lower priced products helps ensure there isn't any crossover from your high type customers.


Here is a preview of Barilliance personalization dashboard. Measure how your personalized experiences improve your conversions, revenue, and custom goals with ease

Using Data and Personalization to Implement eCommerce Pricing Strategy (How to do It)
Personalized Product Recommendations