Customer experience: interview with Jesús Alcoba

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Talking about customer experience is more than enough for an article, so this interview focuses on establishing concepts and clarifying fundamental points around this topic without going into further details, and so that it does not become too long.

To get the most comprehensive view possible, I have a great professional who will help us develop the topic by sharing his extensive expertise and knowledge.

Who is Jesus Alcoba?
Jesús Alcoba is the director of the La Salle business school in Madrid.

He is also the author of five books (including the Know Square Award-winning bestseller Shackleton's Compass) and co-author of twelve others.

His extensive professional career does not end here because he is also a TEDx Speaker and i dubai mobile number list s considered one of the most relevant speakers in our country, having been invited to present his ideas internationally, from the United States to the Philippines, in various sectors such as energy, banking, technology, education, gastronomy, automotive, entrepreneurship, food, real estate, events, sports, health and many others.

Just by reading his resume, one realizes the specific weight of this Doctor in strategy and MBA in Madrid and New York.

Jesús is also a member of several professional associations, including the Customer Experience Professionals Association (CXPA), the International Association of Applied Psychology, the James Caird Society, the American Psychological Association (APA), and the think-tank Know Square.

He is an Honorary Advisor of the Association for the Development of Customer Experience (DEC) and has been an advisor to Bultaco Motors and a member of the advisory board of CIONET.

In addition to books, he has published numerous scientific articles and collaborates with the Huffington Post, Dirigentes Digital, El Economista and Intereconomía, having also published in other media, such as Forbes and El País.

Today we are lucky to have him and learn more about customer experience from his expert hands.

What is customer experience?
In principle, customer experience is the aggregate sum of all the perceptions that a customer obtains throughout their relationship with a brand.

That is, whenever we, as customers, interact with a product or service, we live an experience.

What's happening is that, for the first time since commerce has existed, brands are deliberately designing experiences to be consumed by their customers, because they know that's what they value most.