Marketing and Sales in the 2nd Edition of CoMtexto

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This was the theme of the second edition of CoMtexto, held last Wednesday (20), at Casa do Povo. And with great joy, we count on big names to add to our event between lectures and a panel.

Amongst much knowledge and interaction, we discussed the endless changes that technological means are constantly seeking so that they can evolve and improve.

And, in the same way, the need that these changes require from companies to do the same, adapting to the pace of this current situation that directly impacts the commercial and communication strategies of the current market.

Thus, delving deeper into the subject and touching on the public's buy phone lists of discomfort, so that they see the need to keep up with these changes, Adriano Foss, our marketing and planning consultant, specialist in Digital Marketing and SEO, gave a talk on the latest developments in the constant evolution of the digital world.

But what do these changes involve? What are their consequences? What should or shouldn't be done to keep up with them? The Second Edition of CoMtexto brought the answers to these questions.

And it all started with the presentation of our Founder and CEO, Rafael Dariva, who instigated, commented and brought the topic closer to all those who left their homes to seek a little more knowledge.

Furthermore, we had the honor of having the partnership of the illustrious actor, producer and publicist Marcos Verza, contributing to our event, honoring the ceremony with all his charisma and professionalism.

He, who has his roots in this Vacariana land, provided us all with a little of what his immense cultural and professional background built and made him this guy that we admire so much.

And this team didn't stop there. Jonatan Santos, a Sales Manager working with Technology and Inside Sales for over 5 years, brought to CoMtexto2019 the talk “Y-shaped Sales Funnel: Improve your results by integrating Marketing and Sales”.

There was no shortage of knowledge and information. His notes were about the development of commercial strategies that combine Inbound and Outbound, defending his passion for connections that generate value and make a difference.