Companies that abuse email marketing will end up being invisible
Posted: Mon Dec 23, 2024 4:39 am
Brands that send emails once a week achieve better results than with a higher frequency
Being marked as spam has more consequences than consumers can sometimes imagine. It means that the email no longer appears in their inbox and that email platforms such as Gmail or Hotmail include us on blacklists that are difficult to get off.
There are ways to avoid being labelled as spammers by consumers, and all of them involve knowing their sending preferences better and always giving them the option to unsubscribe whenever they want. Kentico has released the results of a survey on the consumer's view of email marketing. Only 300 users were surveyed, but the answers are very revealing. The most common reason, in 38% of cases, is that companies known to them send them too frequently, rather than because they are unsolicited emails (34%).
In fact, the third most common reason given (26% of those surveyed by Kentico) is that the email contained nothing of interest to them. Only a small two percent claim that the emails were of poor quality with poor designs and fonts.
The survey shows that it no longer matters 1st cell phone in south africa much whether the email is or actually looks like spam. The moment the user perceives that it is not interesting or bothers them too much, they send it to the blacklist. Because of this, companies that abuse email marketing and repeated and massive mailings will end up being invisible.
Recent research by Recent Park shows that brands that send emails once a week achieve better results than those that send them more frequently. But the important thing is to get the number of emails right for each user, which is the paradigm of any email marketing strategy. Capturing their attention without overwhelming them.
Brands are sending more and more emails, and on average the recipient receives 416 commercial messages per month, while time is still money for consumers. In fact, the majority of them, 44%, say that they only read three quarters of the emails they receive.
Of those surveyed by Kentico, 37% would easily subscribe to 1-5 lists. 21% would subscribe to more than 10, and there is also a brave 5% of respondents who would dare to subscribe to more than 20 lists.
As the years go by, users are becoming more apathetic towards email marketing. The 24% opening rates we recorded in Spain in 2009 are now a long way off and the figures have been falling over the years, due to the saturation of messages that consumers receive through dozens of channels. In fact, 36% of those surveyed perceive that email marketing has worsened in recent years, compared to 32% who see an improvement.
Being marked as spam has more consequences than consumers can sometimes imagine. It means that the email no longer appears in their inbox and that email platforms such as Gmail or Hotmail include us on blacklists that are difficult to get off.
There are ways to avoid being labelled as spammers by consumers, and all of them involve knowing their sending preferences better and always giving them the option to unsubscribe whenever they want. Kentico has released the results of a survey on the consumer's view of email marketing. Only 300 users were surveyed, but the answers are very revealing. The most common reason, in 38% of cases, is that companies known to them send them too frequently, rather than because they are unsolicited emails (34%).
In fact, the third most common reason given (26% of those surveyed by Kentico) is that the email contained nothing of interest to them. Only a small two percent claim that the emails were of poor quality with poor designs and fonts.
The survey shows that it no longer matters 1st cell phone in south africa much whether the email is or actually looks like spam. The moment the user perceives that it is not interesting or bothers them too much, they send it to the blacklist. Because of this, companies that abuse email marketing and repeated and massive mailings will end up being invisible.
Recent research by Recent Park shows that brands that send emails once a week achieve better results than those that send them more frequently. But the important thing is to get the number of emails right for each user, which is the paradigm of any email marketing strategy. Capturing their attention without overwhelming them.
Brands are sending more and more emails, and on average the recipient receives 416 commercial messages per month, while time is still money for consumers. In fact, the majority of them, 44%, say that they only read three quarters of the emails they receive.
Of those surveyed by Kentico, 37% would easily subscribe to 1-5 lists. 21% would subscribe to more than 10, and there is also a brave 5% of respondents who would dare to subscribe to more than 20 lists.
As the years go by, users are becoming more apathetic towards email marketing. The 24% opening rates we recorded in Spain in 2009 are now a long way off and the figures have been falling over the years, due to the saturation of messages that consumers receive through dozens of channels. In fact, 36% of those surveyed perceive that email marketing has worsened in recent years, compared to 32% who see an improvement.