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The importance of investing in marketing: 5 fundamental reasons!

Posted: Mon Dec 23, 2024 4:42 am
by bitheerani319
Do you know how important it is for your company to invest in Digital Marketing? If you don’t know yet, don’t worry. Today we are here to show you why you should count on the help of Digital Marketing strategies.

As we already know, digital and technological evolution has never been as great as in the decade we are in. The migration of companies to the online environment is happening on a large scale and, in fact, it really should happen.

To give you an idea, there are currently around 100 billion users online every day. In Brazil alone, there are around 120 million internet users!

Unfortunately, companies that don't adapt to the digital world end buy phone number database malaysia losing customers and visibility. You may be thinking: but I don't have an online presence and my business is doing just fine. We don't discredit you, but if you had a presence in the digital environment, your sales would boost even more.

What happens is that today most of the population makes purchases, researches prices and has accounts on social networks. If a brand is consolidated there, that's a point for it.

If you are a business owner and want to improve your brand building and market acceptance, but are still not convinced that Digital Marketing is the best option, we have listed 5 fundamental reasons that will make you change your mind!

First of all, what is Digital Marketing?
First of all, a quick and simple definition: digital marketing is a set of activities and strategies aimed at the online environment to consolidate a brand, attract new business, create relationships with customers, among many other elements.

In the words of Philip Kotler, considered the father of Marketing, the definition is a social process: “marketing is the social process through which people and groups of people satisfy desires and needs through the creation, offering and free negotiation of valuable products and services with others.”

Now let's go to the 5 reasons:

1. DIGITAL MARKETING THINKS ABOUT THE BEST STRATEGIES AND ACTIONS
A digital marketing team has the preparation and knowledge to perform optimally in the online environment. With the set of strategies aligned with the company's ideas, the work can begin.

Among the strategies used are content marketing, SEO, Inbound Marketing, e-mail marketing, e-commerce, social media management and others.