Investing in a club, athlete or sports league

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Fans are likely to be encouraged to buy products related to the team or athlete they support simply because they are related to their idol: sports equipment, jerseys, scarves, etc. This is a very important element to consider in your strategic process.

Follow the league or competition in which your favorite athlete plays .

The team or athlete that he supports is a social factor in his life : he spends a lot of time talking about the team, the players, their results, the signings... Well, about everything that surrounds it. Thus, we can say that the fan is a great evangelist of the club-athlete brand.

An industry dependent on results
The strength of the sports industry is its enormous economic potential and its very wide audience.

But not everything could be a bed of roses, right?

In sports marketing, the economic aspect can be a weak point.

can be a risky bet for many brands, as sporting results can be different from one season to the next.

Of course, if you want to avoid these risks, you can invest in brands that are successful (almost) every season: Real Madrid, Barça or the Golden State Warriors, to name just a few.

But of course, these are very expensive investments and not within everyone's reach.

And, let's be clear, they are not always 100% safe either.

Who could have predicted professional boxer Anthony Joshua's defeat against Andy Ruiz?

I sure don't.

Furthermore, sponsoring an unsuccessful brand can sometimes be negative for the dubai state name list brand's image.

Therefore, many aspects must be considered before investing, such as the history of the team or the athlete, their potential and ambitions, or their values, among others.

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