5 Digital Marketing Tool Tips for Small Businesses

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Businesses today depend on digital marketing tools to survive.

Sounds dramatic, right?

But, consider that they encourage growth and ensure that you don’t waste your valuable time on unnecessary tasks.

And on the other hand, failing to take advantage of digital marketing tools means your business could fall behind the competition.

Therefore, in this article we will show you the main digital marketing tools and why they are important for your business. Enjoy reading!


What are digital marketing tools?
Digital marketing tools are applications and software that help you, as an entrepreneur, to plan, develop and implement your digital marketing strategy. Whether it’s planning a campaign, creating a post for social media or tracking your results, digital marketing tools will help make your efforts much more efficient!





Why are digital marketing tools important?
Digital marketing tools are essential for small businesses because they help you build your online presence. They work perfectly for you to plan, build, and implement your own campaigns. Below, we’ll outline 5 tools to help you grow your online marketing strategy. Check them out now!






Google Analytics:
Google Analytics is a completely free software that provides valuable insights into who is visiting your website and how they are engaging with it. It’s even better integrated with Google Search Console – another free digital marketing tool that helps you identify any issues on your website and optimize it for traffic. Some of the data points that Google Analytics makes available to you include:






The number of visitors to your website per day, week, month or any time period you choose;
Where these visitors come from – referrals from another website, organic search, ads, social media or direct;
The keywords people are using on Google to find your website;
The demographics and interests of your users;
How much time each user spends on your site and which pages they visit.
All of this information is interesting, but it’s also vital knowledge that can help you optimize your website and marketing campaigns (while keeping your SEO efforts low-cost). For example, you might notice through Analytics that you’re getting a lot of traffic from a keyword that doesn’t have much content. Write a blog post optimized for that keyword and boost your traffic and engagement levels! This is more than just analytics, it’s about insights.









Mailchimp:
No matter how big or small your business is, email marketing should definitely be part of your overall chile phone number example strategy! When a customer signs up for your email list, they’re inviting you directly into their inbox. That’s why email marketing can offer a higher ROI than any other digital marketing strategy. To get started with email marketing, you need a service that allows you to capture emails, manage your lists, send emails automatically or on a scheduled basis, and analyze engagement. Mailchimp is the ideal choice if you’re just starting out or if you’re running a small business. Mailchimp’s basic service is free until your list reaches 2,000 subscribers.












Meta Suite Business:
Meta Business Suite (formerly Facebook Business Suite) is a free tool that lets you organize your content and schedule it in advance. With this tool, you can post to Facebook and Instagram, manage your inbox, see all activity at a glance, and more.

It's a real time saver to manage your Facebook business page, Instagram account, and messaging tools all in one consolidated space.





Canva:
The truth is, you need visuals to keep your audience engaged. For example, you can use quality photos to keep your followers engaged, create inspirational quote art, visualize complex data with colorful charts, and create highly engaging infographics. Now, what if we told you there’s a digital marketing tool that can help you create original and visually appealing content in just a few minutes? We’re talking about Canva! Canva keeps evolving, offering more digital design tools and templates all the time: social media, infographics, business cards, e-books, and anything else you could possibly need. And Canva’s free templates (and the entire freemium version) come in handy too! Most importantly, you don’t need to have any digital design experience to create high-quality artwork. With its easy-to-use drag-and-drop features, Canva offers a wide range of photo editing options, color palettes, font combinations, effects, and custom image sizes.




Yoast:
What good are all the hours you spend researching keywords and topics if you don’t properly optimize your article? Yes, even the best of us forget things from time to time. Yoast is one of the best digital marketing tools for optimizing content for SEO because it offers an extremely comprehensive free version. Yoast will tell you where to place your keyword, how to improve readability, and perhaps most importantly, it will tell you what you’re doing wrong so you can improve. So, try out the free version of Yoast for a while to familiarize yourself with its features!