7 types of automated emails to generate higher conversions

[RafiRiFat336205]

Nowadays, most companies that use automatic retargeting or trigger emails experience very good conversion rates, higher than with most email marketing actions. These emails are sent after the customer performs (or does not perform) an action on the website. Due to the timing and relevance of the content to the user, products or services that they have viewed for example, these types of emails attract a large number of responses, openings and sales.

In addition, this type of email generates greater affinity with the audience, since they are very personalized and one-to-one messages. There are different types of automatic emails, although these are the most effective:

Welcome email

These are automatic welcome messages for users, whose main objective is to establish an initial relationship of affinity with customers and thus contribute to loyalty to the company. They can include a 7,000 approved names in denmark list brief introduction to the brand and the products or services it offers. The welcome email can be sent during registration for an event, visits to the website, downloads of material or software, by filling out a form, etc., although it is usually sent after the user has subscribed to your newsletter.

Cross-sell or up-sell

To understand the concepts of up-selling and cross-selling, we can use an analogy with a movie theater bar. When a customer asks for the popcorn to be changed from medium to large, that is up-selling. If, on the other hand, they ask for a drink and a bag of candy to be added, that is cross-selling.

Amazon, for example, has become famous for its personalized recommendation engine. Users appreciated the “extra service” provided and sales increased by 30%, thanks to the use of up-selling and cross-selling. On their product pages they included sections such as: “Customers who bought this product also bought these” and “Frequently bought together.” That’s up-selling and cross-selling with the help of dynamic content.

But how do you add email to that equation?

The idea is to develop email content with offers of products and services that meet the needs of consumers based on their past behavior. For this, data entered in forms, purchase history and even customer satisfaction evaluations can be used.

Birthday Email

A birthday email is a great way to reward customers, thank them for their loyalty to your brand, and send them a special offer for their birthday. To do this, it's important to keep the tone of the message personal.

If you don't have birthday dates in your database, you can create a specific campaign to collect this information, making it clear that if the user gives their birthday, you will reward them, or include a permanent link in your campaigns.