How do you identify the content that
Posted: Sat Dec 28, 2024 10:19 am
She manages multiple blogs and currently works for e-commerce powerhouse, Shopify. When it comes to content, she knows that the best way to regain lost traffic and give your content new life is through a content refresh. In her presentation, she walked us through her exact process for identifying and updating old content. Surprisingly, most content marketers only dedicate 10-25% of their time to content refreshes, even though a content refresh can lead to more ROI in the long term.
could benefit from a refresh? Look at your Google Analytics Landing Page report alongside Google Search Console, and prioritize content based on goal conversions, trending topics, croatia phone number database and business priorities. @Kammie_Jenkins Great deck and congrats on #mozcon!!! We're totally aligned on using the biggest movers for analysis. I love including impressions too to see the scope of opportunities. Kind of like this: pic.twitter.com/5hoaova2zL — Noah Learner (He/Him) (@noahlearner) July 14, 2021 Oh heck, I loooove anyone who has a favorite GA view.
But add in GSC data exports... I think I'm in heaven. Pageviews going down in GA + Losing rank for specific keywords in GSC = Opportunity for content revamp#MozCon — Brie E Anderson (@brie_e_anderson) July 14, 2021 Next, it’s time to refresh. When moving into the execution, you’ll want to ask yourself three key questions: What’s table stakes? What will give you the competitive advantage? And what will maximize conversions? Other content refresh opportunities to look out for are consolidation, query targeting, and internal linking.
could benefit from a refresh? Look at your Google Analytics Landing Page report alongside Google Search Console, and prioritize content based on goal conversions, trending topics, croatia phone number database and business priorities. @Kammie_Jenkins Great deck and congrats on #mozcon!!! We're totally aligned on using the biggest movers for analysis. I love including impressions too to see the scope of opportunities. Kind of like this: pic.twitter.com/5hoaova2zL — Noah Learner (He/Him) (@noahlearner) July 14, 2021 Oh heck, I loooove anyone who has a favorite GA view.
But add in GSC data exports... I think I'm in heaven. Pageviews going down in GA + Losing rank for specific keywords in GSC = Opportunity for content revamp#MozCon — Brie E Anderson (@brie_e_anderson) July 14, 2021 Next, it’s time to refresh. When moving into the execution, you’ll want to ask yourself three key questions: What’s table stakes? What will give you the competitive advantage? And what will maximize conversions? Other content refresh opportunities to look out for are consolidation, query targeting, and internal linking.